3 B2B Influencer Marketing Examples You Can Learn from
Posted: Thu Jan 23, 2025 5:14 am
If you’re not sure what that looks like, think about your relationship with your favorite influencer. You rely on them because their perspective resonates, earned through consistent demonstrations of france b2b leads expertise or interesting perspectives. As you probably know, this level of trust doesn’t happen overnight.
Audiences trust their favorite influencers to not jeopardize their hard-earned trust for any sponsored content opportunity. After all, their reputation is their currency. That’s why the right B2B influencer marketing partnership is so valuable. This is a key lever in building trust.
Not to mention, to further enhance your B2B influencer marketing campaigns, consider leveraging artificial intelligence tools. See our guide to AI influencer marketing to learn more about how AI can enhance your strategy.
Now that we’ve laid the foundation, let’s dive into real-life examples of B2B influencer marketing. Each of these examples has valuable takeaways that can guide your business approach.
1. Group freight
This example from Flock Freight is one of our favorite examples of influencer marketing to date, and we’re not alone. The campaign won the B2B Creative Award in the Challenger Brand category at Cannes in June 2023.
As part of their "Define Your Load" campaign, the brand teamed up with Steve Burns, of Blue's Clues fame, to create a series of video clips in which the TV icon seeks out some of the "common... ” Definition of phrase. The resulting video clips are both entertaining and educational.
Screenshot from an Instagram Reels post by Flock Freight (@Flock), starring Blues Clues’ Steve Burns.
Takeaway: Influencers don’t have to be industry-specific if you can find a meaningful way to connect them to your brand. Think outside the box and consider how influencers from other fields can express your brand’s appeal.
Audiences trust their favorite influencers to not jeopardize their hard-earned trust for any sponsored content opportunity. After all, their reputation is their currency. That’s why the right B2B influencer marketing partnership is so valuable. This is a key lever in building trust.
Not to mention, to further enhance your B2B influencer marketing campaigns, consider leveraging artificial intelligence tools. See our guide to AI influencer marketing to learn more about how AI can enhance your strategy.
Now that we’ve laid the foundation, let’s dive into real-life examples of B2B influencer marketing. Each of these examples has valuable takeaways that can guide your business approach.
1. Group freight
This example from Flock Freight is one of our favorite examples of influencer marketing to date, and we’re not alone. The campaign won the B2B Creative Award in the Challenger Brand category at Cannes in June 2023.
As part of their "Define Your Load" campaign, the brand teamed up with Steve Burns, of Blue's Clues fame, to create a series of video clips in which the TV icon seeks out some of the "common... ” Definition of phrase. The resulting video clips are both entertaining and educational.
Screenshot from an Instagram Reels post by Flock Freight (@Flock), starring Blues Clues’ Steve Burns.
Takeaway: Influencers don’t have to be industry-specific if you can find a meaningful way to connect them to your brand. Think outside the box and consider how influencers from other fields can express your brand’s appeal.