When you need to link to a site but don't want to support it
Posted: Thu Jan 23, 2025 5:17 am
The nofollow link is useful for two reasons:
When the link generates a profit . Google has introduced rel="sponsored" as an additional type of backlink attribute and prefers that users use rel="sponsored" for paid or profit-making links (such as paid ads, banner ads, affiliate links, sponsored content) instead of rel="nofollow".
Keep in mind that nofollow links do not directly convey authority. However, they can help with brand recognition and referral traffic.
Follow links, on the other hand, are regular links with attributes that inform Google that the list of ireland consumer email link should pass PageRank.
You could use a follow link to:
Convey authority to a trusted website
Help search engine bots understand the content topic
In short: Follow links signal Google to crawl a website, while nofollow links do not. PageRank is the metric that helps Google track whether a link is giving points to another website or not.
2. Links from users
Using user-generated links as a link building tactic is not the ideal way to go when you want to improve your SEO strategy. In fact, in the past, Google has penalized those who have tried to use user-generated links.
User-generated links are sometimes created by the owner of the linked site, with the intent of promoting their work. They are also generally of lower quality than Google's other preferred link building methods.
Some examples of user generated links are:
Unmoderated comments on blogs
Embedded infographics and widgets
User profile pages
Press releases or guest post signatures with highly optimized anchor text
Advertisements
Links from these sources won't hurt your site, but it's generally not a good idea to spend time on this strategy since these types of links likely won't convey any authority .
When the link generates a profit . Google has introduced rel="sponsored" as an additional type of backlink attribute and prefers that users use rel="sponsored" for paid or profit-making links (such as paid ads, banner ads, affiliate links, sponsored content) instead of rel="nofollow".
Keep in mind that nofollow links do not directly convey authority. However, they can help with brand recognition and referral traffic.
Follow links, on the other hand, are regular links with attributes that inform Google that the list of ireland consumer email link should pass PageRank.
You could use a follow link to:
Convey authority to a trusted website
Help search engine bots understand the content topic
In short: Follow links signal Google to crawl a website, while nofollow links do not. PageRank is the metric that helps Google track whether a link is giving points to another website or not.
2. Links from users
Using user-generated links as a link building tactic is not the ideal way to go when you want to improve your SEO strategy. In fact, in the past, Google has penalized those who have tried to use user-generated links.
User-generated links are sometimes created by the owner of the linked site, with the intent of promoting their work. They are also generally of lower quality than Google's other preferred link building methods.
Some examples of user generated links are:
Unmoderated comments on blogs
Embedded infographics and widgets
User profile pages
Press releases or guest post signatures with highly optimized anchor text
Advertisements
Links from these sources won't hurt your site, but it's generally not a good idea to spend time on this strategy since these types of links likely won't convey any authority .