Creating clear and concise email narratives
Posted: Thu Jan 23, 2025 5:24 am
In plain English—you’re going to run an email marketing campaign. To deliver the best results, you need to test which version of your message resonates with your audience. So you build two (or more) variations of your email and send each variation to a defined sample of subscribers. The winner will go to the rest of the inbox! You May Also Like: Email Marketing Best Practices & Tips Email Segmentation Best Practices + Inspiring Email Marketing Campaigns Why is email A/B testing crucial? Why do you need to A/B test emails? The most straightforward answer is to get better results.
Okay, let's expand on this. If you run a line data digital business, you know that risk-taking can be costly. It's smarter to rely on hard data rather than trust your gut. This or that subject line? Long copy or more concise copy? Which CTA button? How about the design? There are many variables, each of which could trigger your recipient to open your email, click on it, ignore it entirely, or even opt out.
Split testing can easily take out a lot of the guesswork and help you achieve: Better email deliverability Higher conversion rates and sales Better return on investment (ROI) Stronger relationships with customers No need to test which elements of your emails Effective, you can just throw spaghetti at the wall and hope it sticks. On the other hand, if you implement a regular A/B testing program across all of your email marketing campaigns, you’ll avoid wasting budget on campaigns that don’t hit your goals.
Okay, let's expand on this. If you run a line data digital business, you know that risk-taking can be costly. It's smarter to rely on hard data rather than trust your gut. This or that subject line? Long copy or more concise copy? Which CTA button? How about the design? There are many variables, each of which could trigger your recipient to open your email, click on it, ignore it entirely, or even opt out.
Split testing can easily take out a lot of the guesswork and help you achieve: Better email deliverability Higher conversion rates and sales Better return on investment (ROI) Stronger relationships with customers No need to test which elements of your emails Effective, you can just throw spaghetti at the wall and hope it sticks. On the other hand, if you implement a regular A/B testing program across all of your email marketing campaigns, you’ll avoid wasting budget on campaigns that don’t hit your goals.