How to use URL parameters (with examples)
Posted: Thu Jan 23, 2025 5:27 am
URL parameters are commonly used to sort the content of a page, making it easier for users to navigate through products in an online store . These query strings allow users to sort a page based on specific filters and display only a certain number of items per page.
Tracking parameter query strings are also common. They are often used by digital marketers to track where traffic is coming from , so they can determine whether their latest investment in social media, an ad campaign, or a newsletter was a success.
Manage URL parameters
According to Google, there are two types of URL parameters :
1. Content modification parameters (active) : Parameters that modify the list of israel consumer email content displayed on the page.
For example, to send a user directly to a specific product called "xyz".
2. Tracking parameters (passive) for advanced tracking : These are parameters that convey information about the click – for example, which network it came from, which campaign or ad group, etc.
This information will be clearly recorded in a tracking template and will include valuable data to evaluate your recent marketing investments.
For example, to track traffic from your newsletter:
Or to collect campaign data with custom URLs:
It may seem simple enough to handle, but there is a correct and incorrect way to use URL parameters, which we will discuss shortly after seeing some examples.
Tracking parameter query strings are also common. They are often used by digital marketers to track where traffic is coming from , so they can determine whether their latest investment in social media, an ad campaign, or a newsletter was a success.
Manage URL parameters
According to Google, there are two types of URL parameters :
1. Content modification parameters (active) : Parameters that modify the list of israel consumer email content displayed on the page.
For example, to send a user directly to a specific product called "xyz".
2. Tracking parameters (passive) for advanced tracking : These are parameters that convey information about the click – for example, which network it came from, which campaign or ad group, etc.
This information will be clearly recorded in a tracking template and will include valuable data to evaluate your recent marketing investments.
For example, to track traffic from your newsletter:
Or to collect campaign data with custom URLs:
It may seem simple enough to handle, but there is a correct and incorrect way to use URL parameters, which we will discuss shortly after seeing some examples.