Bidding on keywords when you rank high
Posted: Sun Dec 22, 2024 5:50 am
Browse through the results for an intent analysis.
Look for content that has the same purpose and intention as what you are considering creating.
If you find a page with the same intent, consider updating it rather than creating something new and causing cannibalization issues.
Is your paid strategy cannibalizing your organic traffic?
While keyword cannibalization is often framed in the context of SEO and organic traffic, have you considered that your paid strategy may be cannibalizing your organic traffic?
There are several ways for something like this to happen.
Unnecessary brand bidding
Sometimes it is necessary to bid on your brand name, because if you don't, one of your competitors will.
And the last thing we want to do is almost give away traffic to those we compete philippines number list against.
But what happens when you make brand offers when no one else is?
When this happens, your paid ads could very well be stealing your organic traffic.
When it comes to branded searches, unsuspecting users may click on the first result they see for your domain.
Be sure to test any brand bidding activity to determine if you are unnecessarily paying for traffic that you would have gotten organically.
If you already rank #1 for a keyword, should you bid on it in your PPC campaigns?
Well, it depends.
In many cases, you'll want to do this when your budget allows.
The more visibility you have, the more likely a user is to click through to your site, whether through organic traffic or paid ads.
But if you're working with a tight, paid media budget, you'll likely find that you're spending money on clicks that you would have gotten through organic results anyway.
After all, it's rare for a user to click on just one result and it's usually a mix of paid and organic results.
Again, be sure to run a proper analysis to determine if you can disable ads and, in turn, increase organic traffic.
You may even be looking at a case where you get fewer clicks but more profit, once you factor in the price of the ads.
Look for content that has the same purpose and intention as what you are considering creating.
If you find a page with the same intent, consider updating it rather than creating something new and causing cannibalization issues.
Is your paid strategy cannibalizing your organic traffic?
While keyword cannibalization is often framed in the context of SEO and organic traffic, have you considered that your paid strategy may be cannibalizing your organic traffic?
There are several ways for something like this to happen.
Unnecessary brand bidding
Sometimes it is necessary to bid on your brand name, because if you don't, one of your competitors will.
And the last thing we want to do is almost give away traffic to those we compete philippines number list against.
But what happens when you make brand offers when no one else is?
When this happens, your paid ads could very well be stealing your organic traffic.
When it comes to branded searches, unsuspecting users may click on the first result they see for your domain.
Be sure to test any brand bidding activity to determine if you are unnecessarily paying for traffic that you would have gotten organically.
If you already rank #1 for a keyword, should you bid on it in your PPC campaigns?
Well, it depends.
In many cases, you'll want to do this when your budget allows.
The more visibility you have, the more likely a user is to click through to your site, whether through organic traffic or paid ads.
But if you're working with a tight, paid media budget, you'll likely find that you're spending money on clicks that you would have gotten through organic results anyway.
After all, it's rare for a user to click on just one result and it's usually a mix of paid and organic results.
Again, be sure to run a proper analysis to determine if you can disable ads and, in turn, increase organic traffic.
You may even be looking at a case where you get fewer clicks but more profit, once you factor in the price of the ads.