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Local SEO and its Impact

Posted: Sun Dec 22, 2024 5:51 am
by roseline371277
SEO Competitor Analysis
Competitor analysis in the SEO field is essential for the success of any digital strategy. It is important to know your online competitors in order to identify opportunities and strengths. Genwords performs a thorough assessment of your direct and indirect competitors to achieve the most appropriate planning for your company and objectives.

This is why SEO services must carry out efficient strategic assessments. From competitor analyses we can obtain their keyword strategies, their domain authority, their most relevant content and the tactics that allow them to achieve better positioning in search engines.

Having a clear view of where your brand stands in relation to your competitors is key . It allows us to identify gaps in your current strategy and develop effective tactics that help you outperform your rivals in terms of online visibility and authority.

Increasing your business's online visibility in your geographic area will attract quality traffic. It will also increase the chances of converting visitors into customers, generating stronger business opportunities and improving your brand's local reputation.

28% of searches for “something nearby” result in a purchase (Think With Google, 2022).
Focusing on local SEO will help your business' presence stand out in local environments. It also increases the chances of being discovered by potential customers. Local SEO improves credibility, accessibility, and trust for users numbers (south korean tv series) searching for products or services in a specific location.

As part of the SEO services offered by Genwords , we use local SEO to optimize your online presence for a local market. Our customized SEO services aim to position your brand in front of local users searching for products or services like yours. 

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Local SEO is a strategy that not only boosts your business's visibility in local searches, but also strengthens your bond with the community, resulting in more engaged leads and stronger conversions.

Current Trends in SEO
In the ever-changing world of SEO , staying on top of the latest trends is essential to maintaining a solid and effective strategy. In turn, staying up-to-date will allow your brand to be present at the moments when your potential customers are actively searching for what you offer. 

Dynamic trends are constantly transforming the ways SEO is done, whether it is the way websites gain visibility or how traffic develops in search engines. Keeping an eye on trends is essential to be able to adapt strategies and, in this way, meet the objectives and needs of companies .

Below we present some current trends in SEO:

Content generation with Artificial Intelligence: A tool that is increasingly used by content creators. With this element, it will be possible to eliminate many hours of work and generate creative and high-quality material.