Webinars can be a good option for use as lead magnets.
Posted: Sun Dec 22, 2024 5:52 am
For small businesses, the most common challenge is creating the source content. It might be the founder themself that does it, and the task of creating content just gets pushed to the side.
For large businesses, the most common problem is that some level of management will cut the content marketing budget without understanding the value. They tend to view content marketing like advertising, expecting leads to arrive on the first month content is published. But content doesn’t work that way. A good blog post will continue to bring in traffic for as long as the content is relevant. A good WeChat marketing effort will build followers gradually over time.
Webinars and Physical Events
However, they can be trickier to pull off. You would need to have an whatsapp japan number expert available to make the presentation live in Chinese. Plus, it would help to have an additional person to answer questions live in chat.
But if you can find the resources for this, they can be a solid way to attract new users and better educate your current fans.
For some clients, we’ve helped attract attendees for their webinars and provide support during live chat. Users can be driven to attend events by:
Sharing the event on WeChat.
Advertising it via Baidu Ads.
Posting on various niche websites, either for specific industries or for event promotion.
ZenDesk B2B marketing event in Shanghai, China.
A physical meetup we helped ZenDesk fill.
Which Tactics Do We Use Most?
The marketing methods we use are a combination of what we recommend and what clients accept. With that in mind, I hope this summary of the above tactics helps guide you in the right direction.
Baidu search advertising and website content transcreation are used in almost all cases, even for projects with a budget of only 4,000 USD. We can use this to spearhead market entry. In other words, we can learn from real world searchers and work on refining the positioning before moving on to the next step.
For large businesses, the most common problem is that some level of management will cut the content marketing budget without understanding the value. They tend to view content marketing like advertising, expecting leads to arrive on the first month content is published. But content doesn’t work that way. A good blog post will continue to bring in traffic for as long as the content is relevant. A good WeChat marketing effort will build followers gradually over time.
Webinars and Physical Events
However, they can be trickier to pull off. You would need to have an whatsapp japan number expert available to make the presentation live in Chinese. Plus, it would help to have an additional person to answer questions live in chat.
But if you can find the resources for this, they can be a solid way to attract new users and better educate your current fans.
For some clients, we’ve helped attract attendees for their webinars and provide support during live chat. Users can be driven to attend events by:
Sharing the event on WeChat.
Advertising it via Baidu Ads.
Posting on various niche websites, either for specific industries or for event promotion.
ZenDesk B2B marketing event in Shanghai, China.
A physical meetup we helped ZenDesk fill.
Which Tactics Do We Use Most?
The marketing methods we use are a combination of what we recommend and what clients accept. With that in mind, I hope this summary of the above tactics helps guide you in the right direction.
Baidu search advertising and website content transcreation are used in almost all cases, even for projects with a budget of only 4,000 USD. We can use this to spearhead market entry. In other words, we can learn from real world searchers and work on refining the positioning before moving on to the next step.