Retargeting: What is it and how does it work?
Posted: Thu Jan 23, 2025 6:15 am
Retargeting (remarketing) is a technology and advertising method that helps to return users who have already visited your site and performed certain actions. Retargeting allows you to get a warmed-up client who was previously interested in a product or brand. The tool is available in all major advertising platforms (from Yandex.Direct to VKontakte Advertising and myTarget). Remarketing is also available in teaser and banner networks, for example, Admitad and MarketGid.
In simple terms, retargeting is showing ads to those who have previously shown interest in the unique selling proposition.
How does this work
Retargeting is a marketing tool that helps namibia telegram number database customize ad impressions based on the behavior of Internet users. It works as follows:
A user visits a website, for example, an online store, searches for information, scrolls through pages, adds products to the cart, places an order, or subscribes to a newsletter.
A retargeting provider collects and analyzes the history of user actions on the site, determines purchasing motives, intentions and needs.
Based on the data, the provider predicts the user's future requests and offers appropriate advertising that will be as relevant and targeted as possible.
Retargeting has proven itself in e-commerce, as it allows you to personalize advertising offers and anticipate customer interests.
Setting up retargeting conditions for a new advertising campaign in Yandex Direct
Retargeting groups
Retargeting divides website visitors into three groups depending on their interactions with products and the shopping cart:
In simple terms, retargeting is showing ads to those who have previously shown interest in the unique selling proposition.
How does this work
Retargeting is a marketing tool that helps namibia telegram number database customize ad impressions based on the behavior of Internet users. It works as follows:
A user visits a website, for example, an online store, searches for information, scrolls through pages, adds products to the cart, places an order, or subscribes to a newsletter.
A retargeting provider collects and analyzes the history of user actions on the site, determines purchasing motives, intentions and needs.
Based on the data, the provider predicts the user's future requests and offers appropriate advertising that will be as relevant and targeted as possible.
Retargeting has proven itself in e-commerce, as it allows you to personalize advertising offers and anticipate customer interests.
Setting up retargeting conditions for a new advertising campaign in Yandex Direct
Retargeting groups
Retargeting divides website visitors into three groups depending on their interactions with products and the shopping cart: