loyalty program management,
Posted: Sat Jan 25, 2025 3:52 am
Test Carrot quest
Service capabilities: comparative table
Mindbox includes four main areas:
CRM Marketing,
communication tools,
personalization.
The platform combines all collected data into a single system, allowing you to track the entire customer journey across various devices and touchpoints. So, you can create a complex segment of women born on July 4th who bought parquet varnish and send a letter with a gift coupon. And then send a message in a pop-up.
Segmentation in Mindbox
An example of creating a segment within the Mindbox service
Carrot quest is focused on quick launch of messages. It allows you australia email list to quickly set up automatic campaigns and sales funnels based on user data and their behavior on the site.
Key features of Carrot quest:
data about customers and their behavior on the site (CDP),
automatic messages and personalization,
chains of trigger messages in mobile applications: push notifications, pop-ups, chat
analytical reports on funnels and individual campaigns.
Example of user card Carrot quest
An example of a user card with data about him, history of dialogues and orders for creating segments in Carrot quest
The service collects all customer data in one place and is convenient for segmenting the audience based on their actions and characteristics. Later, messages can be personalized based on these segments.
We compared these services based on key functions.
Function Mindbox Carrot Quest
Customer segmentation Yes Yes
Personalized email newsletters Yes Yes
Loyalty system (bonuses, discounts, promo codes) Yes No
Marketing Campaign Management Yes Yes
Automatic trigger messages Yes Yes
Analytics and reporting Yes Yes
Online chat on the website No Yes
Analytics of user behavior on the site Yes Yes
Push notifications Yes Yes
Integration with website and mobile app Yes Yes
SMS Marketing Yes Yes
Customer Data Management (CDP) Yes Yes
A/B testing Yes Yes
Mobile application for service management No No
Support for multi-channel communications Yes Yes
Integration with social networks Yes Yes
Collecting and managing feedback No Yes
Personalized web push notifications No Yes
Working with Big Data and Forecasting Yes No
Possibility to implement the service in a week No Yes
Tariffs
Mindbox calculates the cost in an online calculator. It calculates the monthly cost of the service based on the number of subscribers and the list of services. There are no ready-made package offers, only point settings.
If you are working with a small client base, the service may not be useful and may not pay for itself .
Carrot quest is much more democratic in tariffs, the cost depends on the number of unique visitors to the site per month. The minimum monthly subscription starts from 3,192 ₽ .
Help and training
Mindbox has training materials and a knowledge base. Since the service is large and quite complex, new users may need help from technical support.
Carrot quest also has training materials and support via online chat on the site. Users can also use the knowledge base to solve questions on their own.
Main thoughts
Mindbox and Carrot quest are different solutions aimed at different market segments. Mindbox is a more comprehensive and expensive platform for large online stores, which offers a wide range of tools for scaling a business and building a powerful loyalty system.
Carrot quest is a more accessible and convenient tool that helps to easily establish communication with clients and automate marketing processes. The service is ideal for companies that need ease of use and tools for personalized messages and analysis of their work results.
Service capabilities: comparative table
Mindbox includes four main areas:
CRM Marketing,
communication tools,
personalization.
The platform combines all collected data into a single system, allowing you to track the entire customer journey across various devices and touchpoints. So, you can create a complex segment of women born on July 4th who bought parquet varnish and send a letter with a gift coupon. And then send a message in a pop-up.
Segmentation in Mindbox
An example of creating a segment within the Mindbox service
Carrot quest is focused on quick launch of messages. It allows you australia email list to quickly set up automatic campaigns and sales funnels based on user data and their behavior on the site.
Key features of Carrot quest:
data about customers and their behavior on the site (CDP),
automatic messages and personalization,
chains of trigger messages in mobile applications: push notifications, pop-ups, chat
analytical reports on funnels and individual campaigns.
Example of user card Carrot quest
An example of a user card with data about him, history of dialogues and orders for creating segments in Carrot quest
The service collects all customer data in one place and is convenient for segmenting the audience based on their actions and characteristics. Later, messages can be personalized based on these segments.
We compared these services based on key functions.
Function Mindbox Carrot Quest
Customer segmentation Yes Yes
Personalized email newsletters Yes Yes
Loyalty system (bonuses, discounts, promo codes) Yes No
Marketing Campaign Management Yes Yes
Automatic trigger messages Yes Yes
Analytics and reporting Yes Yes
Online chat on the website No Yes
Analytics of user behavior on the site Yes Yes
Push notifications Yes Yes
Integration with website and mobile app Yes Yes
SMS Marketing Yes Yes
Customer Data Management (CDP) Yes Yes
A/B testing Yes Yes
Mobile application for service management No No
Support for multi-channel communications Yes Yes
Integration with social networks Yes Yes
Collecting and managing feedback No Yes
Personalized web push notifications No Yes
Working with Big Data and Forecasting Yes No
Possibility to implement the service in a week No Yes
Tariffs
Mindbox calculates the cost in an online calculator. It calculates the monthly cost of the service based on the number of subscribers and the list of services. There are no ready-made package offers, only point settings.
If you are working with a small client base, the service may not be useful and may not pay for itself .
Carrot quest is much more democratic in tariffs, the cost depends on the number of unique visitors to the site per month. The minimum monthly subscription starts from 3,192 ₽ .
Help and training
Mindbox has training materials and a knowledge base. Since the service is large and quite complex, new users may need help from technical support.
Carrot quest also has training materials and support via online chat on the site. Users can also use the knowledge base to solve questions on their own.
Main thoughts
Mindbox and Carrot quest are different solutions aimed at different market segments. Mindbox is a more comprehensive and expensive platform for large online stores, which offers a wide range of tools for scaling a business and building a powerful loyalty system.
Carrot quest is a more accessible and convenient tool that helps to easily establish communication with clients and automate marketing processes. The service is ideal for companies that need ease of use and tools for personalized messages and analysis of their work results.