Inside or outside the line
Posted: Sun Dec 22, 2024 5:59 am
Offline marketing refers to communication actions focused on and transmitted through traditional media such as television, radio, newspapers, billboards and other tools that are not related to digital media, as the latter are part of online marketing.
And what is online marketing?
It's walking outside the line
In less than 20 years, technology has advanced by leaps and bounds and this can be seen in marketing and in the world of advertising communication, one of the sectors that has benefited the most from this philippines mobile number example growth. Online marketing has taken advantage of the arrival of the Internet and social networks to create innovative strategies, opening the doors to a marketing that lives connected 24 hours a day, 365 days a year.
In just a few years, online marketing has become a part of companies' communication strategies; the Internet and social networks have made it possible. Despite this, my personal advice is that you should never forget about offline marketing, since it is a key element in all communication strategies.
If you walk on both sides, you cover more ground.
The advantage is that you can integrate the tools that both options offer you, to generate composite and integrated strategies with digital and traditional media . If you do it this way, you will surely be able to generate a complete synergy for all the target audiences that consume different media, so those who listen to the radio but do not have social networks will be able to learn about your message and vice versa.
That is why it is very important to continue integrating offline marketing techniques and even if you think that the digital world has overshadowed this type of marketing, you are wrong. Many people believe that offline marketing is outdated and uses antiquated techniques, but the reality is different. The massification you have with traditional media is very high and thanks to them you can reach wider audiences, since at many times of the day, we are exposed to receiving communication through traditional media. This will help us to complement the offline strategy with the online one, here the most important thing is to know how to complement both techniques to achieve your stated objectives.
And what is online marketing?
It's walking outside the line
In less than 20 years, technology has advanced by leaps and bounds and this can be seen in marketing and in the world of advertising communication, one of the sectors that has benefited the most from this philippines mobile number example growth. Online marketing has taken advantage of the arrival of the Internet and social networks to create innovative strategies, opening the doors to a marketing that lives connected 24 hours a day, 365 days a year.
In just a few years, online marketing has become a part of companies' communication strategies; the Internet and social networks have made it possible. Despite this, my personal advice is that you should never forget about offline marketing, since it is a key element in all communication strategies.
If you walk on both sides, you cover more ground.
The advantage is that you can integrate the tools that both options offer you, to generate composite and integrated strategies with digital and traditional media . If you do it this way, you will surely be able to generate a complete synergy for all the target audiences that consume different media, so those who listen to the radio but do not have social networks will be able to learn about your message and vice versa.
That is why it is very important to continue integrating offline marketing techniques and even if you think that the digital world has overshadowed this type of marketing, you are wrong. Many people believe that offline marketing is outdated and uses antiquated techniques, but the reality is different. The massification you have with traditional media is very high and thanks to them you can reach wider audiences, since at many times of the day, we are exposed to receiving communication through traditional media. This will help us to complement the offline strategy with the online one, here the most important thing is to know how to complement both techniques to achieve your stated objectives.