Multi-Touch Revenue Attribution
Posted: Sat Jan 25, 2025 5:57 am
Multi-touch revenue attribution reports show a summary of all touchpoints that influenced a deal closing based on interaction source, content type, deal type, campaign, and other dimensions.
To be able to make this type of reports with Hubspot you need:
Marketing Hub Enterprise License
HubSpot Custom Reporting Functionality
Sales Hub. In particular the deals feature, because you estonia email list will need to associate them with contacts in order to reflect them in the reports with the amount of that deal; The paid version of Sales Hub is not necessary.
There are several models available based on how your company prefers to allocate the budget.
Multi-touch revenue attribution
Multi-touch revenue attribution reporting will help you get a holistic view of what’s happening, and help you invest in specific marketing initiatives, including campaigns, traffic sources, and offers or content types. Similarly, by adding more dimensions (deal name, pipeline, and content types) you’ll get more insight into which sales channels are performing best, based on the leads coming in from marketing.
Multi-touch contact attribution is another way to create attribution reports in HubSpot . In this case, it shows the dimensions that played a role in the creation of a contact. Additional filters you can include in these reports include segmenting for a time frame on contact creation dates, specific stages of the customer or lead lifecycle, and even buying roles if you’re analyzing your Account-Based Marketing (ABM) strategy.
In this HubSpot article you can find everything you need to be able to use multi-touch contact attribution reports:
Access to Marketing Hub Professional
HubSpot Custom Reporting Functionality
As for the available report templates, you can choose from the following:
This type of report, by focusing on content creation and lead generation efforts, is extremely useful for marketing teams. It will help you answer questions like, "Which traffic sources end up performing the best when it comes to attracting and converting leads?" or, "Which events (organized as campaigns in HubSpot) end up influencing lead creation the most?
To be able to make this type of reports with Hubspot you need:
Marketing Hub Enterprise License
HubSpot Custom Reporting Functionality
Sales Hub. In particular the deals feature, because you estonia email list will need to associate them with contacts in order to reflect them in the reports with the amount of that deal; The paid version of Sales Hub is not necessary.
There are several models available based on how your company prefers to allocate the budget.
Multi-touch revenue attribution
Multi-touch revenue attribution reporting will help you get a holistic view of what’s happening, and help you invest in specific marketing initiatives, including campaigns, traffic sources, and offers or content types. Similarly, by adding more dimensions (deal name, pipeline, and content types) you’ll get more insight into which sales channels are performing best, based on the leads coming in from marketing.
Multi-touch contact attribution is another way to create attribution reports in HubSpot . In this case, it shows the dimensions that played a role in the creation of a contact. Additional filters you can include in these reports include segmenting for a time frame on contact creation dates, specific stages of the customer or lead lifecycle, and even buying roles if you’re analyzing your Account-Based Marketing (ABM) strategy.
In this HubSpot article you can find everything you need to be able to use multi-touch contact attribution reports:
Access to Marketing Hub Professional
HubSpot Custom Reporting Functionality
As for the available report templates, you can choose from the following:
This type of report, by focusing on content creation and lead generation efforts, is extremely useful for marketing teams. It will help you answer questions like, "Which traffic sources end up performing the best when it comes to attracting and converting leads?" or, "Which events (organized as campaigns in HubSpot) end up influencing lead creation the most?