9 Ways to Use Videos to Enhance Customer Success and Communication
Posted: Sat Jan 25, 2025 6:11 am
Using videos to communicate with customers has recently become an important method used by marketing teams. Images and written texts are no longer the only means by which businesses communicate. This is even more prominent on social media where users often prefer video content over any other type. In 2021, 96% of social media users increased their video consumption online.
These recent trends make video content a must-have for companies that want better customer communication and are looking to boost their customer success management strategies. It’s especially important for small businesses and startups that are looking to build stronger relationships with their consumers and grow their businesses.
The importance of using videos to communicate is not just about how many people will play the video to check its content. They are also known to increase the purchase decisions of customers by as much as 97%.
Unlike written content, the use of videos with customers comes without limits. You can say more without taking up a lot of space, combine sounds and visuals, and create different forms for different purposes.
Since it is such a popular strategy among all kinds of audiences today, videos are the recipe for customer success. This article will teach you how you can use videos to communicate with your customers more effectively.
Top ways to use videos for better customer communication
Simply creating a video doesn’t make for a smart or effective communication strategy. It won’t magically enhance customer success for your business. For maximum effect, videos should be high-quality, share the right message, and have the right form and purpose.
All of the tips in this list can bring you amazing results as long as you put quality as your priority.
That being said, we’d like to present you with some smart ways to use videos to enhance customer communication and success.
1. Add a video caption to your message
One of the key parts to include in your customer success framework is to determine how and when to engage with customer which you can find our using your customer success tools. Only then can you reach your target audience and increase customer success throughout their journey.
With that in mind, do you know that many of your customers won’t watch a video simply because they cannot access the message it conveys? Some will be in a crowded place and won’t be able to hear what the bahrain email list speaker says, or be in a situation where it is not convenient for them to turn up the volume.
Let’s not forget about the ones with disabilities that cannot hear your video or people that can’t understand the accents because they haven’t mastered the language of your video.
What’s the solution for this? If you want to boost customer communication in your videos and increase customer success for your organization, you need a smart video caption generator to create a written form to complement the message.
This won’t just make your videos more accessible – it will also create a new form of content for you to use. You can repurpose that content and turn it into a post, share it with your collaborators in programs like Slack, etc.
Adding captions to your video should be your first priority, and thanks to a generator like HappyScribe, this can take a minimal portion of your time. You can also use tools like Beatwave to create background music or sound effects, ensuring your videos are not only accessible but also entertaining. This process is efficient: create the audio, tweak it if needed, and publish it alongside your video.
2. Use videos to entertain people while they wait
Sometimes customers will wait and waiting on a website is not very interesting, is it? Most people have a limited amount of time to spend, so if you don’t make your product information easily accessible to your audience, you can’t expect them to sit around and wait, can you.
These recent trends make video content a must-have for companies that want better customer communication and are looking to boost their customer success management strategies. It’s especially important for small businesses and startups that are looking to build stronger relationships with their consumers and grow their businesses.
The importance of using videos to communicate is not just about how many people will play the video to check its content. They are also known to increase the purchase decisions of customers by as much as 97%.
Unlike written content, the use of videos with customers comes without limits. You can say more without taking up a lot of space, combine sounds and visuals, and create different forms for different purposes.
Since it is such a popular strategy among all kinds of audiences today, videos are the recipe for customer success. This article will teach you how you can use videos to communicate with your customers more effectively.
Top ways to use videos for better customer communication
Simply creating a video doesn’t make for a smart or effective communication strategy. It won’t magically enhance customer success for your business. For maximum effect, videos should be high-quality, share the right message, and have the right form and purpose.
All of the tips in this list can bring you amazing results as long as you put quality as your priority.
That being said, we’d like to present you with some smart ways to use videos to enhance customer communication and success.
1. Add a video caption to your message
One of the key parts to include in your customer success framework is to determine how and when to engage with customer which you can find our using your customer success tools. Only then can you reach your target audience and increase customer success throughout their journey.
With that in mind, do you know that many of your customers won’t watch a video simply because they cannot access the message it conveys? Some will be in a crowded place and won’t be able to hear what the bahrain email list speaker says, or be in a situation where it is not convenient for them to turn up the volume.
Let’s not forget about the ones with disabilities that cannot hear your video or people that can’t understand the accents because they haven’t mastered the language of your video.
What’s the solution for this? If you want to boost customer communication in your videos and increase customer success for your organization, you need a smart video caption generator to create a written form to complement the message.
This won’t just make your videos more accessible – it will also create a new form of content for you to use. You can repurpose that content and turn it into a post, share it with your collaborators in programs like Slack, etc.
Adding captions to your video should be your first priority, and thanks to a generator like HappyScribe, this can take a minimal portion of your time. You can also use tools like Beatwave to create background music or sound effects, ensuring your videos are not only accessible but also entertaining. This process is efficient: create the audio, tweak it if needed, and publish it alongside your video.
2. Use videos to entertain people while they wait
Sometimes customers will wait and waiting on a website is not very interesting, is it? Most people have a limited amount of time to spend, so if you don’t make your product information easily accessible to your audience, you can’t expect them to sit around and wait, can you.