A much shorter sales cycle than other B2Bs
Posted: Sat Jan 25, 2025 6:25 am
“B2B sales” is often associated with “long sales cycles.” For some companies, a 12-month sales cycle is a quick process, but in the SaaS world, 12 months is an eternity.
The purchasing decision process that SaaS customers go through takes a few days, maybe hours, and is usually fairly predictable: start with online research, then ask a few colleagues, try france email list out the solution or do a demo, and if it works, buy.
Typically, there is no long-term commitment, no contract negotiation, no sales team meeting. Customers find it, rate it, and if it's a good fit, they buy it. The SaaS purchasing process is fast and transactional .
One of the things that makes the process so fast is the nature of the software. Software is an ever-evolving field, with constant changes, advances, and setbacks. If a sales process were to last six months, there would be at least twelve iterations of the software within that time frame.
The SaaS self-service formula is a fast-paced purchasing environment. The low price and low complexity of most SaaS today make decision-making easy.
SaaS sales model
The way to increase revenue, value and profits is all about increasing the speed of the sales process.
The purchasing decision process that SaaS customers go through takes a few days, maybe hours, and is usually fairly predictable: start with online research, then ask a few colleagues, try france email list out the solution or do a demo, and if it works, buy.
Typically, there is no long-term commitment, no contract negotiation, no sales team meeting. Customers find it, rate it, and if it's a good fit, they buy it. The SaaS purchasing process is fast and transactional .
One of the things that makes the process so fast is the nature of the software. Software is an ever-evolving field, with constant changes, advances, and setbacks. If a sales process were to last six months, there would be at least twelve iterations of the software within that time frame.
The SaaS self-service formula is a fast-paced purchasing environment. The low price and low complexity of most SaaS today make decision-making easy.
SaaS sales model
The way to increase revenue, value and profits is all about increasing the speed of the sales process.