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In other words, you’re automating the salesperson’s job via email by guiding your customers and offering them deals and discounts . Types of ecommerce email marketing campaigns every ecommerce email marketing strategy is different, but they all have something in common—they utilize three types of marketing emails: promotional, transactional, and lifecycle emails . Tl;dr the three different types of ecommerce email here's a summary of the three different types of ecommerce emails and their subcategories:jump to the full list with examples of promotional emails: used to inform subscribers about deals, new products, collections, etc .


These can be categorized into:new product launch emails: introduce azerbaijan email list new products periodic newsletters: maintain contact, share content news subscriber-only discounts: promote loyalty with exclusive codes . Special promos: target specific audience segments . Other types: content updates, seasonal deals . Transactional emails: used to provide key transaction information subscription confirmation: confirms a sign-up and introduces a brand . Order confirmation: sent post-purchase with order details . Shipping information: includes shipping or tracking details . Customer satisfaction surveys: collect customer feedback post-delivery . Lifecycle emails: these are automated emails triggered by specific customer actions .


Welcome email series: upon subscription or first purchase, promote products . Win-back series: re-engage subscribers customers . Cart abandonment: triggered by incomplete orders . Browse abandonment: target browsed but unpurchased items . Upselling Cross-selling: increase order value with relevant products . Promotional emails this is when you use email to inform your subscribers about deals in your store, new product lines, new collections, etc . These include:new product launch emails new product launch emails are exactly what they sound like . These are emails used to introduce new products to email subscribers .