Understanding Sustainability In order to make sustainability

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In discussions about sustainability, public positioning is often seen as one of the drivers for companies to become more sustainable. As long as it involves the reproduction of facts, there is probably nothing wrong with that. Of course, in an ideal world, sustainability would not be a differentiating feature, but simply the standard. However, as long as trivialities and compliance with legal requirements continue to be communicated by individual companies as sustainability initiatives, transparent documentation of sustainability aspects is the best protection against greenwashing. We have often seen companies in the past that have been celebrated for choosing the lesser evil, that have been unable to disclose evidence of the effectiveness of their communicated improvements, or whose advertised actions were simply a matter of course in the context of legal requirements.


In order to avert reputational damage and to remain attractive to clients, customers, investors and staff in the long term, companies must therefore document meticulously before they communicate. Here, too, there philippines consumer email list is no way around digital solutions due to the diversity of the recipients and the data points. Since it can be assumed that in the future external auditors will approve the sustainability report, as is the case with the financial report, a high degree of standardization and automation of the report is also necessary in order to keep the effort and thus the costs of the audit low.


value driver in the company, we must first understand and objectify it. We must build and communicate awareness and knowledge. We must collect, prepare and analyze relevant data. And we must document before we communicate. With this foundation, companies are able to position themselves as sustainable companies and thus not only inspire clients and customers, but also gain easier access to capital and skilled workers.

You can find more exciting topics from the adesso world in our previously published blog posts .