Focus group testing
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It is worth paying attention to the following:
Phone model. VKontakte's advertising telegram thailand viral tools include a function that allows you to identify the type of device users are using. This can be done by going to the "Devices" section via "Additional options". The most financially secure users use the latest iPhone releases or expensive Android models.
Traveling abroad. To identify travel enthusiasts, VKontakte uses a filtering system in the "Interests" section, marking the "Travelers" category. Automatic location determination occurs through the analysis of IP addresses and GPS data.
Entrepreneurship. To determine your target audience on the VK platform, it is important to focus on analyzing communities related to the business sector. Particular attention should be paid to groups organizing business events, conferences, seminars, as well as communities created by chambers of commerce and industry. An alternative method is to use the VK advertising tool to filter users by interests in the categories "Business Services" and "Business Lending".
Work location. In the area of geotargeting, the priority is to attract employees from premium business center offices, whose income usually exceeds the average. In the advertising settings, go to the "Geography" section, select the building you are interested in on the map, set the location type parameter to "Work" and set the coverage radius within 1 km.
Place of residence. Your audience consists of residents of luxury cottages and high-class apartments. To find users, do not neglect the "Geography" section, where in the location category you should select the "Home" option.
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Recommendations for selling premium products
Winning consumer attention and loyalty requires a carefully thought-out strategy.
The main areas are:
introducing ideas for quality service, such as the opportunity to enjoy a glass of fine wine while visiting a beauty salon;
the use of innovative advertising solutions, such as the development of 3D visualizations and the use of touch-sensitive information panels;
guarantee of personalized support at all stages of interaction, from the moment of choosing a product to after-sales service.
Make the service process as convenient and efficient as possible for your customer by offering the following improvements:
appointment of an individual manager, preferably with the possibility of visiting the client;
providing the buyer with the opportunity to independently determine a convenient time for interaction;
minimizing the number of clarifications during the transaction.
Recommendations for selling premium products
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Conduct customer surveys, preferring short formats. Avoid pushing any ideas or products on them.
Communicate simply and convincingly.
Presentation guidelines include the following:
try to limit the use of specialized terms;
strive for brevity and precision in advertising materials;
Avoid unnecessary complexity in the design of your website or retail outlet.
Prove the value of the proposition.
The key to selling a product is proving its value to consumers. Premium buyers expect not only the product from you, but also deep knowledge about it.
Strategies that can help:
highlight the significant aspects of the product, such as its innovation and the quality of the materials used;
create a unique selling proposition by emphasizing the exclusivity of the product;
use opinions and positive reviews from famous people as evidence;
offer quality guarantees for your product;
Tell us about the rich history of your brand.
Create a customer-centric business.
In today's highly competitive premium market segment, the key to success is the ability to anticipate and meet changing and often unforeseen customer needs. To achieve this goal, it is necessary to use a comprehensive marketing approach that combines PR, the organization of exclusive events, direct advertising and active promotions at the point of sale. Such a strategy ensures a strong connection with the target audience and guarantees success in the constant struggle for customer attention.
Customers who are focused on premium products and services often change their preferences, requiring brands to constantly update their concepts and offer new, richer experiences. It is important to be able to anticipate when these changes will be needed, to have the ability to anticipate future requests, to find a common language with the customer and to subtly sense their needs.