What is influencer marketing?
Posted: Sat Jan 25, 2025 9:29 am
Influencer marketing is based on using public figures to promote a brand, product or service. These influencers maintain a strong connection with their audience, based on trust and authenticity. This strategy has established itself as an essential solution for reaching targeted audiences. With the rapid growth of social networks, the influencer marketing market is booming. Brands see it as a unique opportunity to generate engagement while optimizing their return on investment (ROI).
There are several categories of influencers, each with its own particularities.
Nano-influencers (1K-10K followers): Their iran email list audience is small, but their engagement is very high. They are perfect for specific niches, such as local products or proximity services.
Micro-influencers (10K-100K followers): They offer a good compromise between reach and engagement. Their credibility in sectors such as fashion, sports or gastronomy makes them partners of choice for brands.
Macro-influencers (100K-1M followers): With a much wider reach, they guarantee increased visibility. However, engagement can sometimes be lower.
Mega-influencers (+1M subscribers): These celebrities have a massive audience and reach millions of people. They are perfect for large international campaigns, although their cost is often very high.
There are several categories of influencers, each with its own particularities.
Nano-influencers (1K-10K followers): Their iran email list audience is small, but their engagement is very high. They are perfect for specific niches, such as local products or proximity services.
Micro-influencers (10K-100K followers): They offer a good compromise between reach and engagement. Their credibility in sectors such as fashion, sports or gastronomy makes them partners of choice for brands.
Macro-influencers (100K-1M followers): With a much wider reach, they guarantee increased visibility. However, engagement can sometimes be lower.
Mega-influencers (+1M subscribers): These celebrities have a massive audience and reach millions of people. They are perfect for large international campaigns, although their cost is often very high.