On-Page Optimization: How to Improve Your Website's Visibility
Posted: Sat Jan 25, 2025 10:17 am
On-page optimization refers to all actions performed directly on a website to improve its position in search results. The key elements of on-page optimization are page titles, meta descriptions, and H1 and H2 headings. On-page optimization elements:
Page title - the first place where users and search engine robots look. The title should contain the main keyword, be short and catchy.
Headings (H1, H2, H3) - Text structure is important for both users and SEO. Each heading should describe the content of a section of text.
Meta description - a short description of the jordan email list page visible in search results. It should contain keywords and encourage clicks.
Main content - Keywords should be woven naturally into the text, avoiding an excess of them (what is called keyword stuffing).
URL - Simple, short addresses that contain a keyword are better evaluated by algorithms.
Alt attributes on images - adding an image description that includes keywords helps with SEO and improves page accessibility.
For example, an e-commerce site selling running shoes should have the title “Running Shoes – The Best Models on the Market” and a meta description that encourages purchase. Well-optimized page elements can significantly increase CTR (click-through rate), which translates into higher positions in search results.
Page title - the first place where users and search engine robots look. The title should contain the main keyword, be short and catchy.
Headings (H1, H2, H3) - Text structure is important for both users and SEO. Each heading should describe the content of a section of text.
Meta description - a short description of the jordan email list page visible in search results. It should contain keywords and encourage clicks.
Main content - Keywords should be woven naturally into the text, avoiding an excess of them (what is called keyword stuffing).
URL - Simple, short addresses that contain a keyword are better evaluated by algorithms.
Alt attributes on images - adding an image description that includes keywords helps with SEO and improves page accessibility.
For example, an e-commerce site selling running shoes should have the title “Running Shoes – The Best Models on the Market” and a meta description that encourages purchase. Well-optimized page elements can significantly increase CTR (click-through rate), which translates into higher positions in search results.