SEO is divided into two main categories: on-page SEO and off-page SEO.

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As technologies advance and consumer behaviors change, search engine optimization strategies must adapt to stay relevant. That’s why here we will discuss emerging trends, best practices, and innovations that will define SEO in the enterprise.

From artificial intelligence to voice search, we will explore how businesses can leverage these tools to improve their online visibility and achieve their business goals in a competitive environment.

What is SEO?
SEO, or “Search Engine Optimization”, consists of a set of strategies and techniques designed to improve the visibility of a website in the organic results of search engines, such as Google, Bing or Yahoo.

Its main goal is to increase the quantity and quality of list of chile cell phone number traffic to a website , which can translate into more leads and ultimately increased conversions and sales.


On-page SEO refers to all the actions that can be carried out within the website itself to improve its positioning. This includes content optimization, proper use of keywords, improving the site structure, loading speed, user experience and adaptation to mobile devices.

Quality, relevant and well-structured content is essential to attract both users and search engines.

On the other hand, off-page SEO refers to actions performed outside the website that can influence its positioning. This includes link building, where the aim is to obtain quality links from other websites to the website, which helps to increase the authority and relevance of the site.