The essential KPIs for B2B digital marketing

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The philosophy of a software is to provide a service that will facilitate/speed up a process for your client. To do this, you must know them thoroughly before trying to sell them anything. Design your software around the needs of your buyer persona . Find out exactly what they need and find a way to attract them. Always focus on them, after all, they will be the ones that generate income for you. But be careful, your commitment to the client does not end here, you must maintain direct contact with them , to anticipate their future needs and thus maintain continuous improvement of the software . As you already know, an excellent product is only the first step to success. Make sure your potential client knows about your existence and offer them an excellent experience before, during and after the purchase.

Software companies, and especially SaaS companies, combine Inbound Marketing and Growth Hacking strategies. Inbound will be the perfect strategy to attract qualified leads as well as potential clients to your b2b email lists poland software company.





Inbound Marketing is characterized by using marketing techniques that are not intrusive , but rather seek to establish a long-lasting relationship between companies and their customers through engagement . To do this, different tactics are used in order to increase the acquisition of potential customers , accompanying them throughout the entire purchasing process and providing them with the information they need at all times.

There are many software or SaaS companies that have already implemented an inbound marketing strategy, obtaining such outstanding benefits as these:

With a blog that generates content regularly and is optimized for search engines, these companies can see their website visits increase by up to 126%.
The cost of a lead with inbound marketing is 62% cheaper than with traditional marketing.
Software companies that use inbound strategies on their websites increase their conversion rate by 50%.
Software and SaaS companies sell technology, so it is essential that their footprint on the Internet is spotless and what better way to do it than through inbound marketing.

“Inbound Marketing is characterized by using marketing techniques that are not intrusive, but rather seek to establish a long-lasting relationship between companies and their customers”
Inbound marketing: how to close more sales in the Software and SaaS sector
If you are already familiar with inbound marketing, you will know that this methodology is divided into 4 phases: attraction, conversion, closing and loyalty . In all of them, actions can be carried out to achieve more sales. Below, we detail what you can do in each of these stages to achieve more sales: