Looking at their answers, this user’s specialist topic seems to be cars.

[yamim222]

This user has been marked as an ”优秀答主” (excellent answerer) by Zhihu staff who give out the reward to users who consistently create superior content. The amount of traffic, likes, and results also factor into the decision, but how well they write is important.




Videos
As I’ve mentioned already: answers come in the form of text, pictures, graphs, data, etc. In recent years, videos have become increasingly popular; frequently appearing in users’ answers, in the advertisements philippine number for whatsapp you see on the platform, and in Zhihu’s separate video area.



This video content can be embedded in the answers (see below).

Video content in Zhihu answers

Or they can be standalone too.

Use video standalone as a Zhihu answer

However, I think that from the point of view of a user and what they want to see, they’re used to seeing text or image-based answers. The majority of the most-liked answers are in this format.

A short video can contain a great deal of detail and information. In the future, I expect to see more answers in video format.



Other Features
Like other Chinese platforms, Zhihu contains several other features (live content, downloadable books, etc.).

From a user’s and marketing perspective (for what we do now), these features are not really part of the core Zhihu experience.