Event Marketing – What is it? What is Event Marketing in B2B?
Posted: Mon Jan 27, 2025 3:14 am
There are many definitions of this term in various sources. However, they are similar. Let's try to assume that event marketing is planning, organizing and conducting activities aimed at building business relationships and promoting the image of brands through participation in offline or online events .
These events help brands connect directly with customers throughout the event and can achieve a variety of business goals.
It is therefore easy to notice that event marketing is an important cryptocurrency data element of B2B marketing activities , and the opportunity to directly present a product or expert knowledge and experience during a dedicated event is an important communication channel for every brand.
This is also confirmed by the data presented in the report "Event Marketing 2023/2024, The impact of sustainable development on the meetings industry".
Chart – use of marketing communication tools by companies (2023 vs. 2022)
Use of marketing communication tools by companies
Source: Report "Event Marketing 2023/2024, The impact of sustainable development on the meetings industry", p. 18; data in %
These events help brands connect directly with customers throughout the event and can achieve a variety of business goals.
It is therefore easy to notice that event marketing is an important cryptocurrency data element of B2B marketing activities , and the opportunity to directly present a product or expert knowledge and experience during a dedicated event is an important communication channel for every brand.
This is also confirmed by the data presented in the report "Event Marketing 2023/2024, The impact of sustainable development on the meetings industry".
Chart – use of marketing communication tools by companies (2023 vs. 2022)
Use of marketing communication tools by companies
Source: Report "Event Marketing 2023/2024, The impact of sustainable development on the meetings industry", p. 18; data in %