What is SFA? 4 points to check before implementing it
Posted: Mon Jan 27, 2025 3:52 am
What is SFA? (Overview)
We will explain the outline of SFA.
SFA is an abbreviation for "Sales Force Automation" and is called "sales support system" in Japanese.
The English word "sales force" means "sales team" and "automation" means "automation," so it is easy to understand if you imagine it as a system that automates and supports sales teams.
By utilizing SFA, you will be able to record business development directors email database and manage your sales activities.
By recording your sales activities in SFA, you will be able to view the history of past sales negotiations and visualize your progress toward your sales goals.
SFA was first developed in the world by the American company Siebel Systems in 1993.
Imports from the US began in Japan in the 2000s, and since the 2010s, it has been fully adopted by many companies.
Furthermore, recent work style reforms and the spread of remote work during the COVID-19 pandemic have created a growing need to "improve the efficiency and visibility of sales activities."
And "CRM" is often mentioned in parallel with SFA.
CRM is "Customer Relationship Management" and is translated as "customer relationship management".
*Reference:
What is CRM? 4 points to check before implementing it
SFA is a type of CRM, and to put it simply, SFA is a "CRM specialized for sales functions."
In addition, many modern CRMs come with SFA built in as standard.
By utilizing SFA, it is possible to improve the productivity and sales of your sales organization.
We will explain the outline of SFA.
SFA is an abbreviation for "Sales Force Automation" and is called "sales support system" in Japanese.
The English word "sales force" means "sales team" and "automation" means "automation," so it is easy to understand if you imagine it as a system that automates and supports sales teams.
By utilizing SFA, you will be able to record business development directors email database and manage your sales activities.
By recording your sales activities in SFA, you will be able to view the history of past sales negotiations and visualize your progress toward your sales goals.
SFA was first developed in the world by the American company Siebel Systems in 1993.
Imports from the US began in Japan in the 2000s, and since the 2010s, it has been fully adopted by many companies.
Furthermore, recent work style reforms and the spread of remote work during the COVID-19 pandemic have created a growing need to "improve the efficiency and visibility of sales activities."
And "CRM" is often mentioned in parallel with SFA.
CRM is "Customer Relationship Management" and is translated as "customer relationship management".
*Reference:
What is CRM? 4 points to check before implementing it
SFA is a type of CRM, and to put it simply, SFA is a "CRM specialized for sales functions."
In addition, many modern CRMs come with SFA built in as standard.
By utilizing SFA, it is possible to improve the productivity and sales of your sales organization.