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Therefore, the article should be of high quality and deliver your marketing messages in an easy way through valuable content for readers. Articles can be used in marketing in different ways, including, for example: Writing articles that showcase your services and products in order to increase brand awareness and customer base. Writing articles that contain valuable and useful information for customers in order to increase engagement and share count. Writing articles containing company or customer success stories. Writing articles that contain tips and advice for customers to increase trust in the brand. To write a good article, the following conditions must be met: Exclusive content that includes valuable and unique information not found in other articles.


It contains important keywords that search engines engineer database rely on, thus ensuring that your site's ranking is raised in search results. Write an article with more words than your competitors. to other articles from your site. Types of marketing content.Videos Videos The latest e-marketing statistics indicate that 81% of internet users prefer to watch videos at a rate of 2.5 hours per day, and the likelihood of sharing a marketing video on social media sites increases by 1200% compared to any other form of content, and 70% of companies believe that videos enhance their brand awareness.


Due to the increasing demand from the audience to consume videos, Facebook, Instagram, Twitter and LinkedIn platforms have increased their focus on video by introducing new video-friendly features such as Live, Stories and Reels, and the popularity of video-based services such as YouTube, Snapchat and Tik Tok has also increased. Therefore, brands must take advantage of all these features to produce high-quality videos that include topics of interest to their target audience and take care to publish them widely, starting from the website and extending to social media platforms and email lists. There are 4 main types of videos: Product Demo Video Promotional Videos Explainer Video Educational Videos Product Demo Video In this type, the method of operation of the product is explained and the importance of the product or service in the lives of customers is clarified.