You'd think telecommunications companies wouldn't want
Posted: Mon Jan 27, 2025 5:48 am
Why I Like This EmailAs humans, we tend to crave personalized experiences. So when emails appear to be created especially for you, you feel special — you’re not just getting what everyone else is getting.You might even feel that the company sending you the email knows you in some way, cares about your preferences, and makes you happy.25. RCNEmail Marketing Example: RCN - "RCN is preparing for winter storm Quinn"Marketing Campaign: UpdateInternet providers and bad weather are natural enemies. to call attention to storm-induced power outages — the one thing that sets off customers' impatience.Then, there's RCN.RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers.
This "storm update" got the company out ahead of an event threatening australia whatsapp list its service while allowing its users to get the weather updates they need from their Wi-Fi provider.The email even advises personal safety — a nice touch of care to go with the promise of responsive service.Why I Like This EmailIt simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.At the bottom of the email, RCN also highlighted its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email.26. Athletic Greensbest email marketing campaign examples: athletic greensSourceMarketing Campaign: NewsletterI'm a huge advocate of thought leadership.
Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic."Take it from the expert…"That’s what the subject line of this Athletic Greens email reads before citing interesting answers about the product's benefits.It answers any questions a potential customer may have about why Athletic Greens work — and whether it’s worth adding to one’s routine. At the end, it includes a direct quote from Athletic Green’s nutritionist.Why I Like This EmailThis email uses a professional’s expertise to sell the product, all while answering critical questions potential buyers may have before making a purchase.27. Her First $100Kmarketing email campaigns: Her First $100kMarketing Campaign: PromotionThis email marketing campaign crushes it for so many reasons.
This "storm update" got the company out ahead of an event threatening australia whatsapp list its service while allowing its users to get the weather updates they need from their Wi-Fi provider.The email even advises personal safety — a nice touch of care to go with the promise of responsive service.Why I Like This EmailIt simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.At the bottom of the email, RCN also highlighted its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email.26. Athletic Greensbest email marketing campaign examples: athletic greensSourceMarketing Campaign: NewsletterI'm a huge advocate of thought leadership.
Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic."Take it from the expert…"That’s what the subject line of this Athletic Greens email reads before citing interesting answers about the product's benefits.It answers any questions a potential customer may have about why Athletic Greens work — and whether it’s worth adding to one’s routine. At the end, it includes a direct quote from Athletic Green’s nutritionist.Why I Like This EmailThis email uses a professional’s expertise to sell the product, all while answering critical questions potential buyers may have before making a purchase.27. Her First $100Kmarketing email campaigns: Her First $100kMarketing Campaign: PromotionThis email marketing campaign crushes it for so many reasons.