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After setting the goals, the appropriate strategies and tactics are determined to achieve those goals, and the activities and financial and human resources required to implement the marketing plan are planned. 6- Developing the appropriate marketing strategy for the project. The marketing strategy includes the steps and methods followed to achieve marketing goals such as: Marketing through social media platforms. Email marketing. Marketing through video. Marketing through influencers in the field. Content marketing. There is some information that must be present in the strategy, including: Detailed information about each strategy. The type of content you will create (blog, infographic, video, ads,…).


Content publishing dates. The channels on which you instagram database will publish the content (Facebook, Instagram, Twitter, etc.) in the case of content marketing. The timeline required to implement each strategy. Identify the people responsible for implementation. 7- Determine the budget In order to determine the budget for the marketing plan, several factors must be taken into account, including: Company size. Return on Investment (ROI) expectations. Nature of industry and market. the marketing budget: Percentage method: It depends on setting a certain percentage of the company’s total profits for marketing.


For example, the company can set 10% of the company’s profits as a marketing budget. Competition method: The budget is determined based on the marketing budgets of competitors. This amount may increase or decrease according to the company’s need. Goal and task method: The budget is determined based on the goals and tasks specified in the marketing plan, for example, a specific budget may be allocated to launch a new product or enter a new market. In general, attention should be paid to allocating the budget to different types of marketing, such as: advertising, marketing on social media platforms, email marketing, and others.