"The time has come for a new support measure: using RFRIT funds
Posted: Mon Jan 27, 2025 6:23 am
If we assume that RFRIT will support 40 IT projects by the end of 2022 (the issuance of grants to them should be completed on December 27), then the total number of solutions that received grants from the FSI, RFRIT and Skolkovo, as well as those formulated in the ICC and CCR, will be 983.
we will be able to finance croatia cell phone number list the promotion of these - and other - projects," said Maxim Parshin, recalling that the register of domestic software maintained by the Ministry of Digital Development, Communications and Mass Media already includes about 15 thousand products. He explained that the pilot period for co-financing online advertising has been ongoing so far. Russian software developers (both companies and individual entrepreneurs), as well as ICT service providers, can submit for compensation marketing expenses incurred since July 11, 2022. All applications submitted after November 1, 2022, imply an advertising campaign period of three to six months, and the amount of compensation may be no less than 100 thousand rubles and no more than 1 million rubles. At the same time, the state is ready to take on up to 80% of marketing costs, and at least 20% of the costs must be covered by the software developer or service provider. In other words, the volume of an advertising campaign for a Russian software product or ICT services on the Internet should be in the range of 125 thousand - 1.25 million rubles.
"Initially, the program for promoting domestic IT solutions was focused on exports, but priorities have changed," said Alexander Pavlov, CEO of RFRIT, adding that the fund has repeatedly received signals from the market about the need for such support.
Adviser to the CEO of RFRIT Mikhail Azovtsev clarified that the object of advertising under the new support measure can be either a software product included in the register of domestic software, or an IT service - in the second case, its provider must have OKVED 62 ("Software development, consulting services in this area and other related services") or 63 ("Activities in the field of information technology"). "We compensate for the actual advertising costs incurred - that is, in fact, we give cashback," he explained. Mikhail Azovtsev said that decisions on which projects need to be supported are made by a commission headed by VEB.RF CEO Andrey Samokhin.
we will be able to finance croatia cell phone number list the promotion of these - and other - projects," said Maxim Parshin, recalling that the register of domestic software maintained by the Ministry of Digital Development, Communications and Mass Media already includes about 15 thousand products. He explained that the pilot period for co-financing online advertising has been ongoing so far. Russian software developers (both companies and individual entrepreneurs), as well as ICT service providers, can submit for compensation marketing expenses incurred since July 11, 2022. All applications submitted after November 1, 2022, imply an advertising campaign period of three to six months, and the amount of compensation may be no less than 100 thousand rubles and no more than 1 million rubles. At the same time, the state is ready to take on up to 80% of marketing costs, and at least 20% of the costs must be covered by the software developer or service provider. In other words, the volume of an advertising campaign for a Russian software product or ICT services on the Internet should be in the range of 125 thousand - 1.25 million rubles.
"Initially, the program for promoting domestic IT solutions was focused on exports, but priorities have changed," said Alexander Pavlov, CEO of RFRIT, adding that the fund has repeatedly received signals from the market about the need for such support.
Adviser to the CEO of RFRIT Mikhail Azovtsev clarified that the object of advertising under the new support measure can be either a software product included in the register of domestic software, or an IT service - in the second case, its provider must have OKVED 62 ("Software development, consulting services in this area and other related services") or 63 ("Activities in the field of information technology"). "We compensate for the actual advertising costs incurred - that is, in fact, we give cashback," he explained. Mikhail Azovtsev said that decisions on which projects need to be supported are made by a commission headed by VEB.RF CEO Andrey Samokhin.