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Posted: Tue Jan 28, 2025 4:58 am
Conversion A conversion is when a user who visits a website takes an action that leads to profits, such as requesting information, registering as a member, or making a purchase. It is the most important indicator for understanding the cost-effectiveness of paid measures such as internet advertising. The definition of a conversion varies depending on the outcome of the site; for an online shopping site, a conversion would be a purchase, and for an information site, a conversion would be registering as a member.
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