Marketing Basics: Concepts and Terminology for Beginners
Posted: Tue Jan 28, 2025 5:38 am
In particular, the apparel industry often links online and offline and operates multiple stores, so it is important to use a CRM system to centrally manage a wide range of information and consider the appropriate approach depending on the timing. When choosing a CRM system, please consider our company's "Synergy!" as one of your options. "Synergy!" allows you to freely customize management items, and has a wealth of functions that can be used to approach customers, such as email marketing and LINE delivery.
As an example of a company that utilizes the sweden telegram database functions of "Synergy!", we will introduce Hiraki Co., Ltd., a company that sells a wide range of shoes, including children's sneakers and women's ballet shoes. The company had been working on CRM initiatives since around 2016. However, the initiatives at the time were limited to "mass e-mail distribution." Therefore, in order to strengthen their CRM with an eye to the future, they consulted with "Synergy!" and began working on one-to-one e-mail distribution.
When implementing One to One email delivery, we started by analyzing purchases. As a result, we found data that showed that "many people make repeat purchases within two weeks of their first purchase." This tendency was particularly strong for women's sneakers, so we started by sending emails to first-time buyers of women's sneakers, encouraging them to purchase again four days after the purchase date. At the same time, we also implemented other One to One deliveries, such as the following: Sending a birthday email Send follow-up emails to potential dormant customers Send follow-up emails the next day and the day after to customers who have "not made a purchase in the last 7 days" and "abandoned their cart" In fact, more than 10 such one-to-one emails were sent.
As an example of a company that utilizes the sweden telegram database functions of "Synergy!", we will introduce Hiraki Co., Ltd., a company that sells a wide range of shoes, including children's sneakers and women's ballet shoes. The company had been working on CRM initiatives since around 2016. However, the initiatives at the time were limited to "mass e-mail distribution." Therefore, in order to strengthen their CRM with an eye to the future, they consulted with "Synergy!" and began working on one-to-one e-mail distribution.
When implementing One to One email delivery, we started by analyzing purchases. As a result, we found data that showed that "many people make repeat purchases within two weeks of their first purchase." This tendency was particularly strong for women's sneakers, so we started by sending emails to first-time buyers of women's sneakers, encouraging them to purchase again four days after the purchase date. At the same time, we also implemented other One to One deliveries, such as the following: Sending a birthday email Send follow-up emails to potential dormant customers Send follow-up emails the next day and the day after to customers who have "not made a purchase in the last 7 days" and "abandoned their cart" In fact, more than 10 such one-to-one emails were sent.