Here are a few CRMs to consider:
Posted: Tue Jan 28, 2025 6:47 am
Here’s an outside-the-box story of how Zach Dannet, co-founder of the home furnishings platform Tumble, used IndieGogo to not only raise money but also generate leads.
“Tumble used IndieGogo, a crowdfunding platform, three years ago to generate leads, and it is definitely a unique way to generate leads for startups and small businesses. We wanted to get the attention we badly needed for our startup, understand if people liked our product, find potential buyers, and get funds. It worked well. On the first day, we went beyond our goal and got $100,000, which was much more than we initially asked.
“Unintentionally, we got more leads and customers after we increased our efforts to communicate with our leads through surveys, updates, and responses to messages. This helped our campaign greatly. After two months, we got three times more money.
“Altogether, we got over $340,000 and over 1,400 people supported us during our crowdfunding campaign. This was a big achievement for a small new business like ours.”
Exploring, combining, and refining these strategies can lead your small business to steady growth. Or, if you find something that works and invest heavily into it, explosive growth.
The key to an effective lead generation campaign is persistence namibia telegram data and adaptability. Don't be afraid of trial and error, but try to make tweaks quickly when you suspect something isn’t working. It’s a fine line between ‘give it time’ and ‘let’s make an adjustment.’
No matter the strategy you choose, the key to lead generation is to understand your audience and provide real, authentic value.
Choosing the Right Small Business Lead Generation Tools
To do lead generation effectively, you’ll need some good tools. Here are some categories of tools that you’ll need and some highly useful tools we recommend to get the job done.
A High-Powered CRM
A Customer Relationship Management (CRM) system is your best friend for organizing, tracking, and managing your leads and customers. It can also help you evaluate and score leads so you know which ones are most urgent to follow up with.
“Tumble used IndieGogo, a crowdfunding platform, three years ago to generate leads, and it is definitely a unique way to generate leads for startups and small businesses. We wanted to get the attention we badly needed for our startup, understand if people liked our product, find potential buyers, and get funds. It worked well. On the first day, we went beyond our goal and got $100,000, which was much more than we initially asked.
“Unintentionally, we got more leads and customers after we increased our efforts to communicate with our leads through surveys, updates, and responses to messages. This helped our campaign greatly. After two months, we got three times more money.
“Altogether, we got over $340,000 and over 1,400 people supported us during our crowdfunding campaign. This was a big achievement for a small new business like ours.”
Exploring, combining, and refining these strategies can lead your small business to steady growth. Or, if you find something that works and invest heavily into it, explosive growth.
The key to an effective lead generation campaign is persistence namibia telegram data and adaptability. Don't be afraid of trial and error, but try to make tweaks quickly when you suspect something isn’t working. It’s a fine line between ‘give it time’ and ‘let’s make an adjustment.’
No matter the strategy you choose, the key to lead generation is to understand your audience and provide real, authentic value.
Choosing the Right Small Business Lead Generation Tools
To do lead generation effectively, you’ll need some good tools. Here are some categories of tools that you’ll need and some highly useful tools we recommend to get the job done.
A High-Powered CRM
A Customer Relationship Management (CRM) system is your best friend for organizing, tracking, and managing your leads and customers. It can also help you evaluate and score leads so you know which ones are most urgent to follow up with.