What measures are being taken after the regulations?
Posted: Tue Jan 28, 2025 6:59 am
1. Strengthening and improving our company website
It is important to strengthen the structure and content of your own website and put in place a system to reduce your reliance on third-party cookies.
By improving your company's website, you can increase its value and gain more fans, which will also increase your opportunities to accumulate data.
And by making the most of that data, we can develop a unique marketing method that does not rely on third-party cookies.
2. Rethink the customer journey
A customer journey is a visualization of general manager email database the process a user goes through before purchasing a product or service.
As regulations on targeted advertising make it more difficult to deliver advertising that focuses on individuals, it will become important to reconsider the customer journey.
This means that every time a user clicks on your website, you need to understand, with as high a resolution as possible, who they are, what actions they take, and what they want, and then serve their needs.
3. Improve conversion rate (CVR) of users who visit the LP
As ad targeting accuracy decreases in the future, efforts to improve the conversion rate (CVR) of users who visit a landing page will become extremely important.
For example, by introducing a web chat tool that allows one-on-one communication with customers who visit your company's website, you can respond to customer questions quickly and encourage them to consider purchasing.
4. Strengthen traditional marketing
If cookies will no longer be available, one idea is to simply strengthen traditional marketing methods.
for example,
・Increase TV and magazine advertising
・Take steps to increase repeat customers
・Implement marketing campaigns to increase customer loyalty
-Increase simple internet advertising that does not use cookies
In addition to simple internet advertising, internet marketing also includes search engine optimization (SEO) and the use of social media. Content marketing that is particularly SEO-conscious can attract customers without spending advertising costs by creating an optimal design that meets the needs of users, so it is well worth focusing on.
It is important to strengthen the structure and content of your own website and put in place a system to reduce your reliance on third-party cookies.
By improving your company's website, you can increase its value and gain more fans, which will also increase your opportunities to accumulate data.
And by making the most of that data, we can develop a unique marketing method that does not rely on third-party cookies.
2. Rethink the customer journey
A customer journey is a visualization of general manager email database the process a user goes through before purchasing a product or service.
As regulations on targeted advertising make it more difficult to deliver advertising that focuses on individuals, it will become important to reconsider the customer journey.
This means that every time a user clicks on your website, you need to understand, with as high a resolution as possible, who they are, what actions they take, and what they want, and then serve their needs.
3. Improve conversion rate (CVR) of users who visit the LP
As ad targeting accuracy decreases in the future, efforts to improve the conversion rate (CVR) of users who visit a landing page will become extremely important.
For example, by introducing a web chat tool that allows one-on-one communication with customers who visit your company's website, you can respond to customer questions quickly and encourage them to consider purchasing.
4. Strengthen traditional marketing
If cookies will no longer be available, one idea is to simply strengthen traditional marketing methods.
for example,
・Increase TV and magazine advertising
・Take steps to increase repeat customers
・Implement marketing campaigns to increase customer loyalty
-Increase simple internet advertising that does not use cookies
In addition to simple internet advertising, internet marketing also includes search engine optimization (SEO) and the use of social media. Content marketing that is particularly SEO-conscious can attract customers without spending advertising costs by creating an optimal design that meets the needs of users, so it is well worth focusing on.