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How search actually works

Posted: Tue Jan 28, 2025 8:11 am
by asimd23
Chris adds: “Words of wisdom I would offer is to remember the purpose of SEO isn’t to just gain better rankings or improve indexing, but to answer users’ questions and needs. SEO is conversion optimisation and can only be accomplished by knowing the users being targeted as intimately as possible so that the keywords, content, language, and calls to action are aligned. The outcome of optimisation is the attraction of more users that engage more with the material being offered because it is valuable and not superfluous.”

Free tools for getting your website ranking on Google
With so many tools on the market claiming to morocco rcs data help you rank on Google, it can be overwhelming. Especially if this is all new to you. Here’s a list of our favourite free tools to help you start ranking on Google.

Google Keywords Planner – helps you to identify search terms (keywords) people are putting into Google. You can therefore use these terms to put into your page content, titles and descriptions. Afterall you don’t want to rank for a term no one is searching for
Yoast – is a WordPress plugin that can help your website easily perform better in search engines like Google. It is great for beginners and can be used to automate your SEO in various ways
4 great websites to help you further your knowledge
Here are some websites and resources that you might find helpful in learning more about how Google rankings work:

Google:
Moz: Best introduction to the basics of SEO
Search Engine Journal: 20 key areas of SEO
Search Engine Land: Definitions of SEO and its elements.