Fortunately, social media marketing isn’t
Posted: Tue Jan 28, 2025 8:37 am
Psst… check here for our curated list of the top CRMs for real estate.
6. Get Active on Social Media
Social media platforms aren’t owned channels (meaning you’re at the whim of the social media overlords), but that doesn’t make social media marketing a waste of time. Real estate agents who use social media well can see incredible results.
How so? Networks like Facebook, Instagram, and LinkedIn are amazing lead-generation tools. If you post quality content that your target audience wants to see, you’ll build a following. You can then convert these followers into website visitors and email subscribers. This makes it easier to build trust or drive traffic to your listing pages.
Craft quality content: Your social media posts have to be good. Share valuable information about your local area, tips homebuyers can use to qualify for larger mortgages, ways existing homeowners can earn bigger paydays when they sell, etc. Just remember that social media sites are very visual, so fantastic imagery is a must.
Use hashtags: Hashtags are basically keywords for social media israel telegram data platforms. If you include the right ones in your posts, your content will reach a much larger audience. Research top hashtags in the real estate industry, as well as the ones competitors use in your local market. Then, add them to your social media posts.
Engage in the social media community: You need to do more than just promote your real estate listings. You need to engage in the social community. Respond to the comments you receive, join local real estate-themed groups, and answer questions. Do your best to become a valuable resource for potential clients.
Maintain consistency: Similar to email marketing, consistency is key to social media success. Post to your chosen platforms on a regular basis. If you don’t, your followers will forget about you and gravitate toward realtors who post more often.
One more thing: There are tons of social media platforms out there, and you should not be on them all. Choose a few that your target audience uses and focus your efforts there. It's better to excel at two or three networks than it is to be mediocre at seven or eight.
7. Create (or Optimize) Your Zillow Profile
It might be the bane of your existence, but Zillow attracts 212 million unique users a month. Which means it's worth it to play ball with Zillow.
6. Get Active on Social Media
Social media platforms aren’t owned channels (meaning you’re at the whim of the social media overlords), but that doesn’t make social media marketing a waste of time. Real estate agents who use social media well can see incredible results.
How so? Networks like Facebook, Instagram, and LinkedIn are amazing lead-generation tools. If you post quality content that your target audience wants to see, you’ll build a following. You can then convert these followers into website visitors and email subscribers. This makes it easier to build trust or drive traffic to your listing pages.
Craft quality content: Your social media posts have to be good. Share valuable information about your local area, tips homebuyers can use to qualify for larger mortgages, ways existing homeowners can earn bigger paydays when they sell, etc. Just remember that social media sites are very visual, so fantastic imagery is a must.
Use hashtags: Hashtags are basically keywords for social media israel telegram data platforms. If you include the right ones in your posts, your content will reach a much larger audience. Research top hashtags in the real estate industry, as well as the ones competitors use in your local market. Then, add them to your social media posts.
Engage in the social media community: You need to do more than just promote your real estate listings. You need to engage in the social community. Respond to the comments you receive, join local real estate-themed groups, and answer questions. Do your best to become a valuable resource for potential clients.
Maintain consistency: Similar to email marketing, consistency is key to social media success. Post to your chosen platforms on a regular basis. If you don’t, your followers will forget about you and gravitate toward realtors who post more often.
One more thing: There are tons of social media platforms out there, and you should not be on them all. Choose a few that your target audience uses and focus your efforts there. It's better to excel at two or three networks than it is to be mediocre at seven or eight.
7. Create (or Optimize) Your Zillow Profile
It might be the bane of your existence, but Zillow attracts 212 million unique users a month. Which means it's worth it to play ball with Zillow.