Purchased leads do not have a high ROI
Posted: Tue Jan 28, 2025 8:49 am
Let's look at the first reason why purchased leads are a great way to waste your money, time and energy.
The thing is, with these lists you get the type of buyer who will research the market until he gets the best offer. Of course, there is nothing wrong or strange about this, but is this the kind of lead you were expecting when you paid for him: you only paid for him because you hoped that he was as close as possible to making a purchase decision.
It is quite rare that such leads will be converted from the first meeting or first consultation, even if you manage to get an appointment with the person in the company responsible for making the purchasing decision. As a rule, you will have contact with a person who will have little interest in your candidacy and will passively compare several service providers. This means that nurturing this lead and closing the sale will require a huge investment of time and will not return you a fraction of the money spent.
Let's do some math. If each lead costs you 3,000 rubles and you only manage to close a deal with one out of 10, then the entire cycle will cost you 30,000. If each sale brings you less than this amount, you will start losing money.
2. Converting purchased leads into paying customers is hard work
Anyone who uses lead selling services will sooner or later discover the bitter truth: all the leads they buy are only interested in the lowest possible price for the product.
It is clear that people are simply trying to save money, but you mexico phone number data would expect that among such a group there would be those who are guided by completely different considerations in the selection process, for example, paying attention to the quality of work, your qualifications and experience.
It is quite difficult to convert such people into paying customers from the first call or meeting, because they are not at all interested in finding the best offer in terms of its quality and composition; they only care about its price.
High-quality leads are the people who are brought to your landing page by word of mouth, recommendations from friends and acquaintances, or the people you were able to attract yourself through content marketing and lead magnets . These leads are more likely to trust you, hire you, and recommend you to their friends. This is the kind of relationship and reciprocity that you can’t buy.
Those who come to you through referrals are unlikely to shop around for a better deal and try to get you to lower the price for the contract. They will simply make a deal with you and become your regular customers. And then they will tell their circle of friends about the pleasant experience of working with you.
By focusing your efforts, time and money on developing your referral network, you will be doing much more useful work and not wasting energy on a long list of potential customers that you will never convert.
The thing is, with these lists you get the type of buyer who will research the market until he gets the best offer. Of course, there is nothing wrong or strange about this, but is this the kind of lead you were expecting when you paid for him: you only paid for him because you hoped that he was as close as possible to making a purchase decision.
It is quite rare that such leads will be converted from the first meeting or first consultation, even if you manage to get an appointment with the person in the company responsible for making the purchasing decision. As a rule, you will have contact with a person who will have little interest in your candidacy and will passively compare several service providers. This means that nurturing this lead and closing the sale will require a huge investment of time and will not return you a fraction of the money spent.
Let's do some math. If each lead costs you 3,000 rubles and you only manage to close a deal with one out of 10, then the entire cycle will cost you 30,000. If each sale brings you less than this amount, you will start losing money.
2. Converting purchased leads into paying customers is hard work
Anyone who uses lead selling services will sooner or later discover the bitter truth: all the leads they buy are only interested in the lowest possible price for the product.
It is clear that people are simply trying to save money, but you mexico phone number data would expect that among such a group there would be those who are guided by completely different considerations in the selection process, for example, paying attention to the quality of work, your qualifications and experience.
It is quite difficult to convert such people into paying customers from the first call or meeting, because they are not at all interested in finding the best offer in terms of its quality and composition; they only care about its price.
High-quality leads are the people who are brought to your landing page by word of mouth, recommendations from friends and acquaintances, or the people you were able to attract yourself through content marketing and lead magnets . These leads are more likely to trust you, hire you, and recommend you to their friends. This is the kind of relationship and reciprocity that you can’t buy.
Those who come to you through referrals are unlikely to shop around for a better deal and try to get you to lower the price for the contract. They will simply make a deal with you and become your regular customers. And then they will tell their circle of friends about the pleasant experience of working with you.
By focusing your efforts, time and money on developing your referral network, you will be doing much more useful work and not wasting energy on a long list of potential customers that you will never convert.