Taster sessions and free trial periods can be a great way to entice potential new members or customers to your organisation. And although particularly popular as a new year or new term campaign, trials can be used all year round.
However, similar to offering discounts, additional admin can be required to manage people on a trial period. You also need to balance the incentive with the potential loss of income (you can read more insight about offering discounts in our article – Analysis: Using discounts to attract new members).
Are free trials right for you? And how long should qatar rcs data you run them for? To help answer these questions, we spoke to the members of our Facebook Community Groups to find out what they do. Here’s what they said…
Most popular trial length: First session free
For all types of clubs and organisations that we spoke to, one session was the most common length of free trial.
“We offer one free trial and give them details to sign up for the next week.” – Alex Row, Centre Manager and Head Coach at Waveney Gymnastics Club
“We do the first session as a free trial to see if they want to return.” – Hannah Collingwood, Owner of Derwent Valley Gymnastics Club
However, if the member is joining a team or will train competitively, multiple free sessions may be better. At Bassett JSF Swimming Club, they offer three free trials so that both the swimmer and the club can see if it’s a good fit.