Tips for getting better results with Dynamic Search Ads
Posted: Tue Jan 28, 2025 9:44 am
As explained in this article, Dynamic Search Ads (DSA) are a type of listing ad, but rather than using them alone, they are more likely to lead to conversions when used in conjunction with other ads.
In this chapter, we will introduce a method that is likely to be effective when combined with Dynamic Search Ads (DSA).
Use in conjunction with search advertising
Dynamic Search Ads (DSA) often work better in conjunction with search-based ads to increase conversions.
This is because Dynamic Search Ads (DSA) rarely marketing directors email database cover all the keywords your target audience might search for.
Dynamic Search Ads (DSA) should only be used as a means to complement search-based ads, and keywords that can be found manually or using tools should be placed as comprehensively as possible in search-based ads.
Use in conjunction with RLSA (Remarketing for Search Ads)
Dynamic Search Ads (DSA) and RLSA (Remarketing for Search Ads) work very well together, and using them together often leads to an increase in conversions.
RLSA (Remarketing for Search Ads) is an abbreviation for Remarketing Lists for Search Ads, and is a function that allows you to determine whether or not to display ads to users, change the bid price, or use different ad copy and landing pages depending on whether or not the user has visited a specific page on your company's website.
Users who have visited a site before did so because they were interested in the site in some way, so by using RLSA, you can deliver ads only to this highly visible demographic, which tends to increase click-through rates and conversion rates, and therefore improve cost-effectiveness.
For a detailed explanation of remarketing lists for search ads (RLSA) and specific usage methods, please see the article below.
What is RLSA (Remarketing for Search Ads)? Explaining know-how for achieving results
This is a must-read article if you are running listing ads and want to further increase your conversion rate.
How inglow Inc. operates
Finally, let me tell you a little about our company.
Our company, inglow Inc., is a company that wants to implement web marketing strategies, including advertising operations, and we want to solve a problem in the advertising industry where companies with advertising budgets of 150,000 yen to several million yen are unable to receive optimal marketing services.
To achieve this, we use the latest AI and automation technologies from Japan and abroad to maximize the efficiency and performance of our operations, and we have established an operational system run by professional marketers that continues to be improved.
For example, in the case of listing ads, we can identify keywords with a high degree of accuracy that cannot be identified using the tools used by many advertising agencies, and we conduct AB testing of ad copy and landing pages on a weekly basis, running the PDCA cycle several times faster than other companies, which means we are able to provide high-level marketing that rivals major advertising agencies with huge budgets, but at a relatively low cost.
In this chapter, we will introduce a method that is likely to be effective when combined with Dynamic Search Ads (DSA).
Use in conjunction with search advertising
Dynamic Search Ads (DSA) often work better in conjunction with search-based ads to increase conversions.
This is because Dynamic Search Ads (DSA) rarely marketing directors email database cover all the keywords your target audience might search for.
Dynamic Search Ads (DSA) should only be used as a means to complement search-based ads, and keywords that can be found manually or using tools should be placed as comprehensively as possible in search-based ads.
Use in conjunction with RLSA (Remarketing for Search Ads)
Dynamic Search Ads (DSA) and RLSA (Remarketing for Search Ads) work very well together, and using them together often leads to an increase in conversions.
RLSA (Remarketing for Search Ads) is an abbreviation for Remarketing Lists for Search Ads, and is a function that allows you to determine whether or not to display ads to users, change the bid price, or use different ad copy and landing pages depending on whether or not the user has visited a specific page on your company's website.
Users who have visited a site before did so because they were interested in the site in some way, so by using RLSA, you can deliver ads only to this highly visible demographic, which tends to increase click-through rates and conversion rates, and therefore improve cost-effectiveness.
For a detailed explanation of remarketing lists for search ads (RLSA) and specific usage methods, please see the article below.
What is RLSA (Remarketing for Search Ads)? Explaining know-how for achieving results
This is a must-read article if you are running listing ads and want to further increase your conversion rate.
How inglow Inc. operates
Finally, let me tell you a little about our company.
Our company, inglow Inc., is a company that wants to implement web marketing strategies, including advertising operations, and we want to solve a problem in the advertising industry where companies with advertising budgets of 150,000 yen to several million yen are unable to receive optimal marketing services.
To achieve this, we use the latest AI and automation technologies from Japan and abroad to maximize the efficiency and performance of our operations, and we have established an operational system run by professional marketers that continues to be improved.
For example, in the case of listing ads, we can identify keywords with a high degree of accuracy that cannot be identified using the tools used by many advertising agencies, and we conduct AB testing of ad copy and landing pages on a weekly basis, running the PDCA cycle several times faster than other companies, which means we are able to provide high-level marketing that rivals major advertising agencies with huge budgets, but at a relatively low cost.