Mistakes to avoid in order to succeed with an online store
Posted: Tue Jan 28, 2025 10:02 am
The pandemic has forced many industries to retool, abandoning old analog formulas to embrace the much talked-about and inevitable Digital Transformation . However, many have started this journey without being sufficiently equipped.
The lack of liquidity , the emergence of new market niches and changes in consumer habits have often led to unnecessary speed for those businesses that were beginning to manage their own online store .
E -commerce grew by no less than 36% during 2020, reaching a turnover of over 12 billion euros . In January 2021 alone, 79% of consumers bought something online. The business opportunities are clear, but you have to know how to take advantage of them.
For all these reasons, today at MÁSMÓVIL Negocios we are focusing on the most common errors and mistakes that end up leading the digital store to failure.
shop tips
You may also be interested in: “ Legal requirements for opening an online store ”
Who is my audience?
It may sound redundant, but the truth is that, carried away by sri lanka number data the ubiquity of the Internet, many businesses end up opening their telescope to target the entire market. It is a serious error that partly explains why 85% of stores close within two years .
The fact that there is no specific location or traditional promotional materials does not mean that a detailed study should not be carried out to determine the target audience for the goods and services you intend to sell.
“ It is better to convince specific profiles of people , especially in the initial phase of activity, and then open up to a wider audience ,” says the agency Inbound Cycle . “ In this way, by selling in smaller circles, you will encourage word of mouth .”
A good targeting strategy allows you to better define the tone and style, and consolidate the brand image in a space as competitive as e-commerce.
Set goals and organize resources, but don't forget to define your buyer persona during your initial planning and shape it based on demographic data, purchasing habits, browsing habits, or any other trait of interest.
Conversion starts on the Landing Page
Unlike what happens in traditional commerce, the fact that a customer enters a digital store does not imply that they will buy anything. In fact, it is estimated that the most common conversion rate in e-commerce does not exceed 1.5% - 2% .
At the same time, an increase in this parameter in digital language results in many more benefits than what the local business obtains. As Profitwell points out , increasing retention by 5% can increase profits by no less than 95% .
How do you like this Donut landing page? #Figma #figmadesign pic.twitter.com/QkC8wn0cAl
— Ayoola Daniel (@theayooladaniel) February 10, 2021
How do you achieve this? There is no magic recipe, but there are practices and measures that can be followed to increase the chances of success. And many of them involve correctly configuring the Landing Page of the digital store.
GSoft lists the most common errors in this first and decisive presentation of the company to the user who seeks to satisfy his need (or curiosity):
There is no value proposition : If it is not clear what is being sold, the user will not last five seconds on the page. “ The main objective is to capture your visitor’s attention and convince them to continue evaluating your offer .”
Incorrect composition : attracting attention is not synonymous with saturating it with images and videos. In fact, this can slow down loading speeds. We must find a balance between multimedia and text. Of course, “ not in equal quantities, but adjusted to what our store offers .”
Poor navigation : Take a piece of paper and draw the hierarchy you want for your website. User Experience – fluidity and clarity – is crucial to the funnel. “ If our visitor starts browsing from one site to another without finding what they are looking for easily, they will soon leave .”
Wasted potential : Even if the conversion rate is low, the landing page can and should also serve to collect key information from users. Of course, this should always be done without being too intrusive.
Value, value and more value
Inexperience can lead to putting all hopes and resources into selling products. However, e-commerce requires persuasion that physical commerce can only solve with customer service and physical stimuli.
A digital store does not have this possibility, and therefore needs to use other tools built around the generation of value . They do not have to be oriented towards the products and services offered; it is enough that they create loyalty or intangibles .
And for all this, it is essential to resort to content marketing: with corporate blogs , tutorials, free resources, courses and talks, sector seminars. Anything goes to position and gain the trust of the target .
“ With a good content strategy that is not focused solely on sales , you will be able to position yourself in the medium and long term as a benchmark brand in your sector ,” says Inbound Cycle.
If you know how to do it, turn to an SEO and blogging specialist to provide you with quality content that will support your store.
The lack of liquidity , the emergence of new market niches and changes in consumer habits have often led to unnecessary speed for those businesses that were beginning to manage their own online store .
E -commerce grew by no less than 36% during 2020, reaching a turnover of over 12 billion euros . In January 2021 alone, 79% of consumers bought something online. The business opportunities are clear, but you have to know how to take advantage of them.
For all these reasons, today at MÁSMÓVIL Negocios we are focusing on the most common errors and mistakes that end up leading the digital store to failure.
shop tips
You may also be interested in: “ Legal requirements for opening an online store ”
Who is my audience?
It may sound redundant, but the truth is that, carried away by sri lanka number data the ubiquity of the Internet, many businesses end up opening their telescope to target the entire market. It is a serious error that partly explains why 85% of stores close within two years .
The fact that there is no specific location or traditional promotional materials does not mean that a detailed study should not be carried out to determine the target audience for the goods and services you intend to sell.
“ It is better to convince specific profiles of people , especially in the initial phase of activity, and then open up to a wider audience ,” says the agency Inbound Cycle . “ In this way, by selling in smaller circles, you will encourage word of mouth .”
A good targeting strategy allows you to better define the tone and style, and consolidate the brand image in a space as competitive as e-commerce.
Set goals and organize resources, but don't forget to define your buyer persona during your initial planning and shape it based on demographic data, purchasing habits, browsing habits, or any other trait of interest.
Conversion starts on the Landing Page
Unlike what happens in traditional commerce, the fact that a customer enters a digital store does not imply that they will buy anything. In fact, it is estimated that the most common conversion rate in e-commerce does not exceed 1.5% - 2% .
At the same time, an increase in this parameter in digital language results in many more benefits than what the local business obtains. As Profitwell points out , increasing retention by 5% can increase profits by no less than 95% .
How do you like this Donut landing page? #Figma #figmadesign pic.twitter.com/QkC8wn0cAl
— Ayoola Daniel (@theayooladaniel) February 10, 2021
How do you achieve this? There is no magic recipe, but there are practices and measures that can be followed to increase the chances of success. And many of them involve correctly configuring the Landing Page of the digital store.
GSoft lists the most common errors in this first and decisive presentation of the company to the user who seeks to satisfy his need (or curiosity):
There is no value proposition : If it is not clear what is being sold, the user will not last five seconds on the page. “ The main objective is to capture your visitor’s attention and convince them to continue evaluating your offer .”
Incorrect composition : attracting attention is not synonymous with saturating it with images and videos. In fact, this can slow down loading speeds. We must find a balance between multimedia and text. Of course, “ not in equal quantities, but adjusted to what our store offers .”
Poor navigation : Take a piece of paper and draw the hierarchy you want for your website. User Experience – fluidity and clarity – is crucial to the funnel. “ If our visitor starts browsing from one site to another without finding what they are looking for easily, they will soon leave .”
Wasted potential : Even if the conversion rate is low, the landing page can and should also serve to collect key information from users. Of course, this should always be done without being too intrusive.
Value, value and more value
Inexperience can lead to putting all hopes and resources into selling products. However, e-commerce requires persuasion that physical commerce can only solve with customer service and physical stimuli.
A digital store does not have this possibility, and therefore needs to use other tools built around the generation of value . They do not have to be oriented towards the products and services offered; it is enough that they create loyalty or intangibles .
And for all this, it is essential to resort to content marketing: with corporate blogs , tutorials, free resources, courses and talks, sector seminars. Anything goes to position and gain the trust of the target .
“ With a good content strategy that is not focused solely on sales , you will be able to position yourself in the medium and long term as a benchmark brand in your sector ,” says Inbound Cycle.
If you know how to do it, turn to an SEO and blogging specialist to provide you with quality content that will support your store.