The question now arises about the post-health crisis: will this audience success and brand enthusiasm continue?
Posted: Tue Jan 28, 2025 10:16 am
Angèle performs in concert on Instagram Live, an event sponsored by the company Chanel.
Two main forms of value are in fact recognized by practitioners and researchers in marketing: utilitarian value and experiential value.
The first, utilitarian value, could take the form of a rational transaction between quality and price, price savings, service excellence, time savings; the second, experiential value, encompasses precisely emotional benefits such as pleasure, beauty, justice, ethics, status, self-esteem, etc., which can be provided by a broadcast on Instagram Live.
This point is all the more important because, when there is a process of exchange of value between the brand and the consumer through experiential advantages, a relationship is established. This relationship will create satisfaction and then a commitment which will in turn have an impact on brand loyalty.
Instagram Live therefore emerged as a preferred means of bitcoin data communication for brands during the lockdown, while consumers were asked to stay at home, increasing the time spent in front of their screens consuming entertainment.
Indeed, users will no longer have the same flexibility to follow Instagram Live at any time of the day (for example, comedian and YouTuber Camille Lelouche does her live in the middle of the afternoon ) and certainly no longer have the same needs.
Will we therefore see, as on television and radio, live broadcasts in the evening during prime time?Stray Links: Twitter Challenges Trump, Its Best Client
wandering links
May 30, 2020
Reading time: 7 min
Share
TO REMEMBER THIS WEEK:
Trump, Twitter & Social Media – Twitter Adds “Fact-Check” Label to Two Trump Tweets About Mail-In Voting . Furious, the US President threatens to “shut down” social media and signs an executive order on Thursday aimed at limiting their liability protections (Section 230 of the Communications Decency Act) . Trump’s action against fact-checking could have the opposite effect : worsening the problem of online misinformation and harming it . Twitter flags another tweet from the President for “glorifying violence” but does not remove it .
Two main forms of value are in fact recognized by practitioners and researchers in marketing: utilitarian value and experiential value.
The first, utilitarian value, could take the form of a rational transaction between quality and price, price savings, service excellence, time savings; the second, experiential value, encompasses precisely emotional benefits such as pleasure, beauty, justice, ethics, status, self-esteem, etc., which can be provided by a broadcast on Instagram Live.
This point is all the more important because, when there is a process of exchange of value between the brand and the consumer through experiential advantages, a relationship is established. This relationship will create satisfaction and then a commitment which will in turn have an impact on brand loyalty.
Instagram Live therefore emerged as a preferred means of bitcoin data communication for brands during the lockdown, while consumers were asked to stay at home, increasing the time spent in front of their screens consuming entertainment.
Indeed, users will no longer have the same flexibility to follow Instagram Live at any time of the day (for example, comedian and YouTuber Camille Lelouche does her live in the middle of the afternoon ) and certainly no longer have the same needs.
Will we therefore see, as on television and radio, live broadcasts in the evening during prime time?Stray Links: Twitter Challenges Trump, Its Best Client
wandering links
May 30, 2020
Reading time: 7 min
Share
TO REMEMBER THIS WEEK:
Trump, Twitter & Social Media – Twitter Adds “Fact-Check” Label to Two Trump Tweets About Mail-In Voting . Furious, the US President threatens to “shut down” social media and signs an executive order on Thursday aimed at limiting their liability protections (Section 230 of the Communications Decency Act) . Trump’s action against fact-checking could have the opposite effect : worsening the problem of online misinformation and harming it . Twitter flags another tweet from the President for “glorifying violence” but does not remove it .