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By introducing a tool, not only can you centrally manage a wide range of information, but you can also determine how to utilize that information in your initiatives. There is a case where the functions of the CRM system "Synergy!" provided by our company were effectively used to effectively combine online and offline, and proved effective. The case we will introduce today is that of Chiso Co., Ltd. The company is a long-established kimono brand that has been around since 1555.


Having operated in Kyoto for over 450 years, the company denmark telegram database has been known primarily among kimono wearers as "a long-established Chiso" and "Chiso of Kyoto Yuzen." However, with fewer opportunities to wear kimono, fewer people have a concrete image of "what kind of brand is Chiso?" Therefore, the company decided to rebrand in order to once again help customers recognize the Chiso brand and its worldview. One of the factors that promoted this rebranding was the product "Synergy!".


In fact, the company had originally been using "Synergy!" to implement advertising measures and measures to promote attendance at events. As these measures had actually produced results, the company consulted on rebranding. The key point we focused on in this rebranding initiative was to "provide a consistent customer experience both offline (main store) and online." A major hurdle in providing this consistent customer experience was how much information to pack into the EC site. Normally, when a customer purchases kimono at the main store, a salesperson will spend about two hours providing attentive customer service.