Treating the market as one big mass no longer works
Posted: Tue Jan 28, 2025 10:33 am
This is a summary of the evolution of marketing over the years, which we will detail below. But don't understand each stage as definitive: there are companies that still think with the Marketing 1.0 or 2.0 mentality... There are even brands that focus only on their products or that have not yet entered into the digital transformation ...
So, understand this division into stages of evolution as a marketing guideline for those businesses that want to adapt to the changes in the world and succeed in the market. If you are one of these companies, then you will love what is coming.
Below we will detail how we arrived at the current Marketing 5.0 scenario, with a resumption of all the previous steps.
Marketing 1.0
In the beginning, marketing focused on their production and products. The intention belarus telegram screening was to show that they had the best processes and the best quality products. ISO certifications, for example, are a symbol of this marketing mentality.
In this context, there was not even an attempt at brand differentiation and audience segmentation. With few competitors on the market, it was enough to highlight the functional attributes of their products and direct communication to the mass of consumers.
We are also talking about the beginning of the advertising era , which created campaigns and advertisements for mass communication vehicles, such as television, radio and magazines. The message was the same for all consumers, regardless of whether they differed from each other, as is evident in the next step.
Marketing 2.0
In Marketing 2.0, companies realize that consumers are not all the same. because the number of competitors has grown and people have become more demanding with brands.
So, understand this division into stages of evolution as a marketing guideline for those businesses that want to adapt to the changes in the world and succeed in the market. If you are one of these companies, then you will love what is coming.
Below we will detail how we arrived at the current Marketing 5.0 scenario, with a resumption of all the previous steps.
Marketing 1.0
In the beginning, marketing focused on their production and products. The intention belarus telegram screening was to show that they had the best processes and the best quality products. ISO certifications, for example, are a symbol of this marketing mentality.
In this context, there was not even an attempt at brand differentiation and audience segmentation. With few competitors on the market, it was enough to highlight the functional attributes of their products and direct communication to the mass of consumers.
We are also talking about the beginning of the advertising era , which created campaigns and advertisements for mass communication vehicles, such as television, radio and magazines. The message was the same for all consumers, regardless of whether they differed from each other, as is evident in the next step.
Marketing 2.0
In Marketing 2.0, companies realize that consumers are not all the same. because the number of competitors has grown and people have become more demanding with brands.