These are all myths. Any company, regardless of size and segment, can benefit from the correct application of data in its operations. Not only that, but companies that are not using information effectively run a serious risk of being swallowed up by their competitors. To break this barrier, we have listed below the main reasons for you to start applying data (and its analysis).
1. Reduce costs
Virtually all companies have processes that involve manually entering or confirming information. Whether it's registering customers and suppliers, filling out CRM fields, checking information to issue an invoice, updating contacts, or dozens of other situations, chances are good that someone is copying information from one place (a website, a form, a spreadsheet, or any other source) to another, or manually searching for information on the internet.
Manual processes generate two types of costs: the time people spend executing them and the large number of errors in input. The good news is that 90% or more of these manual processes can be automated with the correct application of data in your company. Whether through integration between systems, a screen query with data export, or a file exchange, BigDataCorp's data APIs can bring all the data you need to fill in the most different records and flows with a simple call, eliminating hundreds of hours of work and reducing errors, which directly translates into cost reduction for companies.
2. Increase sales
If you carry out any type of digital marketing action, you are already using data to increase your company's sales. A campaign on Google AdWords or Facebook is nothing taiwan phone numbers more than segmentation, based on your consumer's search behavior or social profile. The big point is that, in these conventional campaigns, you are using data from a single third party (from Google or Facebook, in our example) to generate more sales. It is better than not using any type of information, but it is an approach that can be further optimized.
Combining data from these platforms with your own internal data, such as the type of customer that results in more conversions or a better financial result, for example, tends to significantly improve campaign results, whether by generating more leads or reducing the cost per lead. And you can always use other data, such as that which we make available within our data platform, to further segment your target audience, directing your message only to the companies or people you really want to speak to. This way, you optimize your sales process, selling more at a lower cost.
Not to mention reducing friction in the sales or service contracting process, using data to simplify registration forms, providing a better experience for your customer and, consequently, increasing conversions.
3. Make better decisions
One of the main applications of data is, as we outlined above, process optimization. And the main processes of companies are related to decision-making. At every moment, a company needs to decide how it will replenish its inventory; what price it will charge for its products and services; whether or not it will accept a company as a customer or as a supplier; whether it will focus on finding more customers or making the most of the customers it already has; and so on.