Attributes of the organization's activities
Posted: Wed Jan 29, 2025 3:22 am
"Teeth in 1 Day"
Find out how we reduced the cost of the application by 13 times in 12 months for the project "TEETH IN 1 DAY"
Find out how
Business printing
Today, it is impossible to imagine any organization operating without business correspondence. Many medical centers use forms and document templates designed in their own corporate style for this purpose.
Thanks to special fonts, the presence of a apparel company database corporate logo on papers, and the use of certain colors, the stationery and printing products of medical centers look visually attractive and are memorable to consumers.
Today, there are many images of such products. Each of them has a brief description and a detailed construction scheme, which allows you to easily create any business document.
A good way to introduce potential partners to a medical center is to use a printed letterhead for correspondence. This is not difficult at all, because:
Regardless of the addressee, all letters sent by the medical center are created according to a single template;
Each letterhead contains a corporate logo.
Business cards play an important role in introducing the audience to the medical center. Moreover, unlike the letterhead, they can be in two languages at the same time: on one side – in Russian, on the other – in English.
Business printing also includes envelopes and notepads, questionnaires and badges. Representative printing can also be included here: diplomas, letters of thanks and certificates, invitations, postcards and various types of stickers.
Corporate identity of the medical center
One of the elements of the corporate style of the medical center are special folders. To facilitate the identification of documents, folders of different colors are usually used, but each of them has a corporate sign in the lower right corner - without reversal and without superimposing it on a slide or a colored corporate background.
Various forms of advertising and promotion
Advertising can be:
in the press;
on radio and television;
at exhibition stands;
on and inside transport;
external;
in the form of information sheets;
in the form of booklets;
on calendars;
on posters;
on websites, including the organization's website.
Printed publications
The carriers of the corporate style of the medical center can be outdoor information media and leaflets, corporate magazines and bulletins. Moreover, all these tools work to create a favorable image of the organization both in the internal and external environment.
A competent design helps people understand the specifics of a medical center. Booklets are best kept in a democratic style - an open graphic style will appeal to the absolute majority of consumers. Photos should not be placed too close together - this will give the booklets a sense of lightness and dynamism.
Recommended articles on this topic:
Increasing Sales: Marketing Moves, Psychology and Real Tools
How to make a business successful
Benchmarking of a company: examples from foreign and Russian practice
Visual identification tools
Among them we can highlight:
badge and/or patch;
employees' clothing;
signs;
signs on the doors.
Architectural environment of the medical center
These include:
Features of interior design;
choice of interior;
the manner of designing the building facade and entrance areas;
uniqueness of landscape design, etc.
Interior and exterior decoration of buildings and signs
The appearance of the medical center and the corporate style of this institution are directly interconnected. On the roof of the building there is usually a light box in the form of a corporate sign with special lighting from the inside.
As for signs and pointers, they must be painted in corporate colors. This will allow people to understand at first glance where they are or to calculate the correct direction of movement.
Find out how we reduced the cost of the application by 13 times in 12 months for the project "TEETH IN 1 DAY"
Find out how
Business printing
Today, it is impossible to imagine any organization operating without business correspondence. Many medical centers use forms and document templates designed in their own corporate style for this purpose.
Thanks to special fonts, the presence of a apparel company database corporate logo on papers, and the use of certain colors, the stationery and printing products of medical centers look visually attractive and are memorable to consumers.
Today, there are many images of such products. Each of them has a brief description and a detailed construction scheme, which allows you to easily create any business document.
A good way to introduce potential partners to a medical center is to use a printed letterhead for correspondence. This is not difficult at all, because:
Regardless of the addressee, all letters sent by the medical center are created according to a single template;
Each letterhead contains a corporate logo.
Business cards play an important role in introducing the audience to the medical center. Moreover, unlike the letterhead, they can be in two languages at the same time: on one side – in Russian, on the other – in English.
Business printing also includes envelopes and notepads, questionnaires and badges. Representative printing can also be included here: diplomas, letters of thanks and certificates, invitations, postcards and various types of stickers.
Corporate identity of the medical center
One of the elements of the corporate style of the medical center are special folders. To facilitate the identification of documents, folders of different colors are usually used, but each of them has a corporate sign in the lower right corner - without reversal and without superimposing it on a slide or a colored corporate background.
Various forms of advertising and promotion
Advertising can be:
in the press;
on radio and television;
at exhibition stands;
on and inside transport;
external;
in the form of information sheets;
in the form of booklets;
on calendars;
on posters;
on websites, including the organization's website.
Printed publications
The carriers of the corporate style of the medical center can be outdoor information media and leaflets, corporate magazines and bulletins. Moreover, all these tools work to create a favorable image of the organization both in the internal and external environment.
A competent design helps people understand the specifics of a medical center. Booklets are best kept in a democratic style - an open graphic style will appeal to the absolute majority of consumers. Photos should not be placed too close together - this will give the booklets a sense of lightness and dynamism.
Recommended articles on this topic:
Increasing Sales: Marketing Moves, Psychology and Real Tools
How to make a business successful
Benchmarking of a company: examples from foreign and Russian practice
Visual identification tools
Among them we can highlight:
badge and/or patch;
employees' clothing;
signs;
signs on the doors.
Architectural environment of the medical center
These include:
Features of interior design;
choice of interior;
the manner of designing the building facade and entrance areas;
uniqueness of landscape design, etc.
Interior and exterior decoration of buildings and signs
The appearance of the medical center and the corporate style of this institution are directly interconnected. On the roof of the building there is usually a light box in the form of a corporate sign with special lighting from the inside.
As for signs and pointers, they must be painted in corporate colors. This will allow people to understand at first glance where they are or to calculate the correct direction of movement.