Video Marketing Trends in 2025
Posted: Wed Jan 29, 2025 3:23 am
In 2018, online promotion of companies is increasingly happening with the help of video content. No self-respecting company's website can do without image videos. Moreover, all social networks have acquired the function of conducting live broadcasts, and Twitter is implementing a whole project in this direction - the Periscope application.
Video marketing training and implementation can be architects email list the key to success for a company. It can be used in different variations:
Creating "immortal" content
In social networks, any entrepreneur can find the audience he needs, which will be open and active. With the help of quality content, you can attract the attention of potential buyers and involve them in the sales funnel. The only problem is that the video will be "in sight" for no more than two days, then it will be replaced by new materials.
The situation is different with YouTube: here, a video can remain popular for a very long time. When a user enters a query into the search bar, he will see all the videos on this topic, sorted by the number of views. Accordingly, if you create an interesting video, it will gain views every day and remain relevant.
Video as social proof of business quality
Nowadays, consumers tend to be wary of companies they encounter for the first time. Before making a purchase in an online store, any person will carefully study reviews of the product, as well as the organization itself.
At the same time, text reviews also do not inspire confidence, since they are quite easy to fake. If you place screenshots with positive reviews on a sales page, this will not greatly affect the audience's attitude.
Read also!
"Advertising with bloggers: finding opinion leaders and signing a cooperation agreement with them"
Read more
It is much better to use video testimonials, which fit perfectly into the concept of video marketing. An interview with a real client works much more effectively than regular comments.
Keeping your business on track with trends
YouTube currently competes in popularity with Google. This site has gained particular popularity among the Russian-speaking public. Some channels gather an audience of a million people.
Video marketing is certainly trending now. And businesses can effectively use the fashion for video content to influence their customers. Advertising videos filmed as parodies of popular clips are especially popular. This format, coupled with high-quality execution, ensures high popularity of the video.
Creating interactive content
Over the past few years, interactive visual content formats have been actively developing: VR, AR and 360. Many innovations related to this area are expected in 2018. And the first successful works in the 360 format appeared about two years ago. For example, the Curiscope TV channel created this video:
Product demonstration in video to increase conversion
A Wyzowl study found that 76% of customers decided to make a purchase only after watching a video with a comprehensive description of the product. A landing page can include different formats for conveying information, but users will not always study it in its entirety, and a video can influence their decision.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Using the latest promotion methods allows a company to be one step ahead of its competitors. And since competition in the modern market is quite high, every entrepreneur should adopt video marketing now.
Video marketing training and implementation can be architects email list the key to success for a company. It can be used in different variations:
Creating "immortal" content
In social networks, any entrepreneur can find the audience he needs, which will be open and active. With the help of quality content, you can attract the attention of potential buyers and involve them in the sales funnel. The only problem is that the video will be "in sight" for no more than two days, then it will be replaced by new materials.
The situation is different with YouTube: here, a video can remain popular for a very long time. When a user enters a query into the search bar, he will see all the videos on this topic, sorted by the number of views. Accordingly, if you create an interesting video, it will gain views every day and remain relevant.
Video as social proof of business quality
Nowadays, consumers tend to be wary of companies they encounter for the first time. Before making a purchase in an online store, any person will carefully study reviews of the product, as well as the organization itself.
At the same time, text reviews also do not inspire confidence, since they are quite easy to fake. If you place screenshots with positive reviews on a sales page, this will not greatly affect the audience's attitude.
Read also!
"Advertising with bloggers: finding opinion leaders and signing a cooperation agreement with them"
Read more
It is much better to use video testimonials, which fit perfectly into the concept of video marketing. An interview with a real client works much more effectively than regular comments.
Keeping your business on track with trends
YouTube currently competes in popularity with Google. This site has gained particular popularity among the Russian-speaking public. Some channels gather an audience of a million people.
Video marketing is certainly trending now. And businesses can effectively use the fashion for video content to influence their customers. Advertising videos filmed as parodies of popular clips are especially popular. This format, coupled with high-quality execution, ensures high popularity of the video.
Creating interactive content
Over the past few years, interactive visual content formats have been actively developing: VR, AR and 360. Many innovations related to this area are expected in 2018. And the first successful works in the 360 format appeared about two years ago. For example, the Curiscope TV channel created this video:
Product demonstration in video to increase conversion
A Wyzowl study found that 76% of customers decided to make a purchase only after watching a video with a comprehensive description of the product. A landing page can include different formats for conveying information, but users will not always study it in its entirety, and a video can influence their decision.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Using the latest promotion methods allows a company to be one step ahead of its competitors. And since competition in the modern market is quite high, every entrepreneur should adopt video marketing now.