Peak-end rule examples from practice
Posted: Wed Jan 29, 2025 3:30 am
The long walk through the showroom, the search in the warehouse and the lines at the checkout counters at Ikea don't make you happy. But finding the perfect chair at a low price (the peak) and that hot dog or ice cream for a bargain at the end still make for a positive experience.
When you have car trouble, you want nothing more than to get home. The negative experience of feeling unsafe on the side of the road and of having your busy schedule delayed can feel less negative when the conversation with ANWB's customer service team reassures you completely (peak) and the mechanic gets you back on the road quickly and professionally (end).
A day at a busy amusement park, on a scorching hot day with long queues and whining children, can be remembered as very positive by an unexpected meet & greet with the mascot (peak) and a photo of this encounter at the exit (end).
The heated argument with a colleague or the scolding from your boss at the end of your workday could cause you to label this entire day as negative.
With a Tag, it feels a lot less bad to have to pay money because you're already curious to see what GIF you'll get to see!
Using peak-end rule to your advantage
You can apply the peak-end rule as a business owner by taking into austria mobile numbers list account the peak moment and the end of an experience of your customer, employee or supplier. We think the length of the experience is less important, as long as the peak and the end are good.
Want to optimize a positive experience or make a negative experience as pleasant as possible? Then focus on the peak and the end as customers or others experience it. If the two produce a good average, it doesn't matter that the overall negative experience was longer, for example, or that a positive experience was shorter. Some ways to apply the peak-end rule:
Keep in mind that every collaboration ends. Sooner or later it will come to an end. Prepare the end well in advance. Provide a positive ending, because this is what customers, suppliers and partners remember from you. Was it a "bumpy ride? End with a nice lunch where you re-evaluate everything together, take responsibility and show compassion.
Do you know from past experience that awkward or awkward moments can arise during collaboration? Make sure they don't happen at the end of the collaboration. If necessary, extend the collaboration so you can still end on a positive note.
When you have car trouble, you want nothing more than to get home. The negative experience of feeling unsafe on the side of the road and of having your busy schedule delayed can feel less negative when the conversation with ANWB's customer service team reassures you completely (peak) and the mechanic gets you back on the road quickly and professionally (end).
A day at a busy amusement park, on a scorching hot day with long queues and whining children, can be remembered as very positive by an unexpected meet & greet with the mascot (peak) and a photo of this encounter at the exit (end).
The heated argument with a colleague or the scolding from your boss at the end of your workday could cause you to label this entire day as negative.
With a Tag, it feels a lot less bad to have to pay money because you're already curious to see what GIF you'll get to see!
Using peak-end rule to your advantage
You can apply the peak-end rule as a business owner by taking into austria mobile numbers list account the peak moment and the end of an experience of your customer, employee or supplier. We think the length of the experience is less important, as long as the peak and the end are good.
Want to optimize a positive experience or make a negative experience as pleasant as possible? Then focus on the peak and the end as customers or others experience it. If the two produce a good average, it doesn't matter that the overall negative experience was longer, for example, or that a positive experience was shorter. Some ways to apply the peak-end rule:
Keep in mind that every collaboration ends. Sooner or later it will come to an end. Prepare the end well in advance. Provide a positive ending, because this is what customers, suppliers and partners remember from you. Was it a "bumpy ride? End with a nice lunch where you re-evaluate everything together, take responsibility and show compassion.
Do you know from past experience that awkward or awkward moments can arise during collaboration? Make sure they don't happen at the end of the collaboration. If necessary, extend the collaboration so you can still end on a positive note.