Promise the client a benefit
Posted: Wed Jan 29, 2025 3:38 am
The client must be confident that by purchasing your product, he will improve his health, achieve well-being, improve his living or other conditions, etc.
Examples of such slogans to attract customers:
Panasonic: "Microwave oven. Vitamins remain."
Pinosol drops: "Pinosol. Sneeze on a runny nose!"
Kinder Surprise: "Kinder Milk Slice. Milk you can snack on!"
Audi car: "A clear win."
Download a free selection of tools for betting email list calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153410
How Slogans for Attracting Customers Affect the Psychology of Buyers
If the slogan is composed correctly, it acts not only on the conscious but also on the subconscious level. At the same time, the emotions of potential clients are necessarily affected. And due to the originality of slogans, a logical chain is created in the human brain, holding the created image in memory.
As noted above, many people like humor – provided it is subtle and original enough. Such slogans not only attract customers’ attention, but also cause joy and inspiration.
"The impossible is possible!" - people hope that their problems will be solved.
"Take a break and have a Twix!" - customers are confident that they will enjoy their purchase.
“A Touch of Luxury” is a game that plays on the clients’ sense of self-importance, since the product is a status item.
"All shades of your desires" - sexual motives are touched upon. Lipstick simply has to attract men's attention.
“The best or nothing” is a slogan that attracts ambitious customers.
"Do you love me? Give me a gift!" - a play on pride. The person thinks: "How can I not love you? Of course I do!"
"Florence. Causing Envy" (we are talking about a cottage village) is a play on a person's desire to stand out from others - neighbors, colleagues, etc.
Not all slogans aimed at attracting customers appeal to noble human feelings. But these phrases do not harm anyone, and therefore have the right to exist.
Examples of such slogans to attract customers:
Panasonic: "Microwave oven. Vitamins remain."
Pinosol drops: "Pinosol. Sneeze on a runny nose!"
Kinder Surprise: "Kinder Milk Slice. Milk you can snack on!"
Audi car: "A clear win."
Download a free selection of tools for betting email list calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153410
How Slogans for Attracting Customers Affect the Psychology of Buyers
If the slogan is composed correctly, it acts not only on the conscious but also on the subconscious level. At the same time, the emotions of potential clients are necessarily affected. And due to the originality of slogans, a logical chain is created in the human brain, holding the created image in memory.
As noted above, many people like humor – provided it is subtle and original enough. Such slogans not only attract customers’ attention, but also cause joy and inspiration.
"The impossible is possible!" - people hope that their problems will be solved.
"Take a break and have a Twix!" - customers are confident that they will enjoy their purchase.
“A Touch of Luxury” is a game that plays on the clients’ sense of self-importance, since the product is a status item.
"All shades of your desires" - sexual motives are touched upon. Lipstick simply has to attract men's attention.
“The best or nothing” is a slogan that attracts ambitious customers.
"Do you love me? Give me a gift!" - a play on pride. The person thinks: "How can I not love you? Of course I do!"
"Florence. Causing Envy" (we are talking about a cottage village) is a play on a person's desire to stand out from others - neighbors, colleagues, etc.
Not all slogans aimed at attracting customers appeal to noble human feelings. But these phrases do not harm anyone, and therefore have the right to exist.