What do sponsors gain from partnering with a sports club?
Posted: Wed Jan 29, 2025 4:09 am
Free Sponsorship Ebook Download
You may be wondering why a company would invest a lot of money in your club; what do they get back? Well, this would be a big commercial opportunity for them. By sponsoring your club, they would benefit from the following six factors:
1) Increased brand awareness
Think of a shop that has just opened, with a shopkeeper switzerland rcs data new to the area. No one knows who they are, so why would customers decide to shop there? The shopkeeper doesn’t know the community, but they have a desire to increase awareness amongst the locals. Building awareness in order to bring in sales is their commercial objective. And that’s where a community organisation, such as your sports club, comes in – you can help to get their name out there, in a way they can’t achieve on their own.
2) Community affinity
A company may wish to become part of the ‘social fabric’ within your local community. One of the best ways for them to do that is by partnering with your club so that your members can become more familiar with who they are, and what they do.
It’s likely that some of your members will tell their social circles about the company, who will therefore benefit from increased community affinity via word of mouth. This is highly valuable to potential sponsors; a survey reported by The Drum found that 51% of consumers trust recommendations from their friends or partners over any brand advertising.
You may be wondering why a company would invest a lot of money in your club; what do they get back? Well, this would be a big commercial opportunity for them. By sponsoring your club, they would benefit from the following six factors:
1) Increased brand awareness
Think of a shop that has just opened, with a shopkeeper switzerland rcs data new to the area. No one knows who they are, so why would customers decide to shop there? The shopkeeper doesn’t know the community, but they have a desire to increase awareness amongst the locals. Building awareness in order to bring in sales is their commercial objective. And that’s where a community organisation, such as your sports club, comes in – you can help to get their name out there, in a way they can’t achieve on their own.
2) Community affinity
A company may wish to become part of the ‘social fabric’ within your local community. One of the best ways for them to do that is by partnering with your club so that your members can become more familiar with who they are, and what they do.
It’s likely that some of your members will tell their social circles about the company, who will therefore benefit from increased community affinity via word of mouth. This is highly valuable to potential sponsors; a survey reported by The Drum found that 51% of consumers trust recommendations from their friends or partners over any brand advertising.