Content Marketing Institute expects to see a rise in video and event marketing for B2B companies (including SaaS).

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According to the Content Marketing Institute’s survey, which included SaaS marketers among its respondents, found expected investments to increase in the following categories:

Videos, specifically webinars and SME interviews (69%)
Events, including virtual and in-person events (61%)
Media-owned assets (57%)
Paid media assets (51%)
14. 61% of B2B marketers believe that SEO content can switzerland mobile numbers list help SaaS businesses generate more leads
Sharing SEO-friendly blog posts is a must for SaaS companies. 61% of B2B marketers state that these can help brands get more leads more than using any other marketing strategy.

Make sure that your content is optimized and of high-quality by:

Incorporating relevant keywords.
Using subheadings (H2s and H3s) to make it easier for your target audience and search engines to read.
Adding a title tag and meta description.
Linking to other blog posts already posted on your website (known as internal linking)
Sourcing visual content (images and videos)
Updating older content.