Maxim Popov: Why ROI and not LifeValue?
Posted: Wed Jan 29, 2025 4:33 am
It all depends on how the statistics system is connected to the CRM system. If you can send information on the client's first deal from the CRM to the analytics system, then you can calculate ROI. And if you set up the connection so that information on each deal is sent from the CRM, then, in a sense, you will get LifeValue. It all depends on the business. If you provide a one-time service, LifeValue is unlikely to be useful to you.
Alexander: You have a great case for a B2C store, but in B2B they buy in a completely different way. In our B2B company, for example, you will receive data that the entire context is unprofitable, because there are no sales from it at all. In fact, for us the entire context, as many other speakers said, is just one of the points of contact before the purchase.
If, having calculated according to the slovenia consumer email list nel sequence: a person came from the context, then clicked on the banner, then he was “finished off” by remarketing. Or he remembered you at the exhibition and went to your site. If you sell a complex product (for example, expensive equipment), then web analytics and context are not very relevant for you. But if you have a simpler product in B2B that is bought more often, then you need web analytics . The result depends on the specifics of the business, the product and the complexity of the sales process.
Nikita: Is it possible to convert the download of online books into a monetary equivalent?
This is done if they do not know how to calculate call conversion, or the company sells a very complex product. In this case, web analytics is done at indirect points - through the "Contacts" page, downloading a price list or instructions.
We thank Alexander Egorov for an interesting report on building effective web analytics for B2B companies.
Alexander: You have a great case for a B2C store, but in B2B they buy in a completely different way. In our B2B company, for example, you will receive data that the entire context is unprofitable, because there are no sales from it at all. In fact, for us the entire context, as many other speakers said, is just one of the points of contact before the purchase.
If, having calculated according to the slovenia consumer email list nel sequence: a person came from the context, then clicked on the banner, then he was “finished off” by remarketing. Or he remembered you at the exhibition and went to your site. If you sell a complex product (for example, expensive equipment), then web analytics and context are not very relevant for you. But if you have a simpler product in B2B that is bought more often, then you need web analytics . The result depends on the specifics of the business, the product and the complexity of the sales process.
Nikita: Is it possible to convert the download of online books into a monetary equivalent?
This is done if they do not know how to calculate call conversion, or the company sells a very complex product. In this case, web analytics is done at indirect points - through the "Contacts" page, downloading a price list or instructions.
We thank Alexander Egorov for an interesting report on building effective web analytics for B2B companies.