Why Voice Search Impacts SEO
Posted: Wed Jan 29, 2025 4:57 am
As we have already mentioned, this feature has and will continue to show significant growth. In 2018, there was a greater increase in the use of this tool, with the United States being one of the countries with the greatest growth in this regard.
With the appearance of this innovation, one might think that SEO is going to disappear. However, the reality of all this is that this new way of making queries on the web will not only coexist; but it will also have to be complemented by SEO.
You don't have to worry about what you've democratic donor email list done so far on your web portal, as it will still be valid and you won't have to stop it.
According to specialists in the field, the change that voice search represents lies in the fact that, in addition to the search engines we already know, there will also be response engines.
So, on the one hand we have the work of perfecting search engines or in other words Search Engine Optimization (SEO) and on the other we will have Answer Engine Optimization (AEO).
This is because the new assistants and voice search engines are concerned with giving users a single answer. Their objective is not to offer a list for users to select the one they consider best; rather, to show a single, most accurate answer. This implies that when it comes to positioning your business, you will face greater competition and complexity.
Long-tail keywords are expected to play an important role. The perfect number of words for a voice query is not yet known; however, when it comes to this type of search, users will have the possibility of making longer, more specific and descriptive queries, using long-tail keywords of up to 10 words.
You may be wondering if Google is the only search engine that has this feature. And the answer is yes. But it is not ruled out that other search engines will soon join this technology. In fact, some have already given certain indications.
Such is the case of Mozilla Firefox, which in 2017 launched a pilot test for Android, which would be used by voice. Also, in 2018, the company stated that it was working on a new browser that would work based on voice commands; in addition, they revealed that this browser would be called Scout.
Reasons Why Voice Search Is On The Rise
In order to understand why voice search is growing, it is essential to analyze two important points.
1. Voice search provides accurate and direct answers. It also leads users to:
-Discover relevant information.
-Shopping online.
-Interact quickly with various websites.
2. Interaction is shorter and more practical. Voice-based searches are used for quick interactions.
For example, to find:
-The name of some character.
-A movie.
-Location of a place.
-Ask a question, etc.
As user interactions decrease in duration, the opportunity to impact them decreases, so they must be planned in the best way. In voice search, precision plays a key role.
So the more users get answers quickly and accurately, the more likely you are to keep their attention for longer—without the risk of users getting tired of waiting.
This does not mean that written search is not feasible or has lost its validity. But, what is certain is that voice search is becoming more and more beneficial and offers greater speed.
3. Increase in access via mobile devices.
Nowadays, it is common to search the Internet using a computer. However, it is important to consider the increase in access via mobile devices.
Data from the company, StatCounter , indicate that:
-On a global scale, in 2016 the number of mobile devices surpassed the number of desktop devices in relation to internet use.
Research conducted by the Federation of Commerce of Rio de Janeiro (Fecomércio-RJ) in conjunction with the Ipsos Institute, revealed that:
-The smartphone is becoming more and more popular every year as the main means of accessing the Internet in Brazil.
[Tweet “[Tweet “According to research conducted by Fecomercio-RJ and the Ipsos Institute, the smartphone is becoming the main means of accessing the Internet in Brazil every year.”]”]
With the appearance of this innovation, one might think that SEO is going to disappear. However, the reality of all this is that this new way of making queries on the web will not only coexist; but it will also have to be complemented by SEO.
You don't have to worry about what you've democratic donor email list done so far on your web portal, as it will still be valid and you won't have to stop it.
According to specialists in the field, the change that voice search represents lies in the fact that, in addition to the search engines we already know, there will also be response engines.
So, on the one hand we have the work of perfecting search engines or in other words Search Engine Optimization (SEO) and on the other we will have Answer Engine Optimization (AEO).
This is because the new assistants and voice search engines are concerned with giving users a single answer. Their objective is not to offer a list for users to select the one they consider best; rather, to show a single, most accurate answer. This implies that when it comes to positioning your business, you will face greater competition and complexity.
Long-tail keywords are expected to play an important role. The perfect number of words for a voice query is not yet known; however, when it comes to this type of search, users will have the possibility of making longer, more specific and descriptive queries, using long-tail keywords of up to 10 words.
You may be wondering if Google is the only search engine that has this feature. And the answer is yes. But it is not ruled out that other search engines will soon join this technology. In fact, some have already given certain indications.
Such is the case of Mozilla Firefox, which in 2017 launched a pilot test for Android, which would be used by voice. Also, in 2018, the company stated that it was working on a new browser that would work based on voice commands; in addition, they revealed that this browser would be called Scout.
Reasons Why Voice Search Is On The Rise
In order to understand why voice search is growing, it is essential to analyze two important points.
1. Voice search provides accurate and direct answers. It also leads users to:
-Discover relevant information.
-Shopping online.
-Interact quickly with various websites.
2. Interaction is shorter and more practical. Voice-based searches are used for quick interactions.
For example, to find:
-The name of some character.
-A movie.
-Location of a place.
-Ask a question, etc.
As user interactions decrease in duration, the opportunity to impact them decreases, so they must be planned in the best way. In voice search, precision plays a key role.
So the more users get answers quickly and accurately, the more likely you are to keep their attention for longer—without the risk of users getting tired of waiting.
This does not mean that written search is not feasible or has lost its validity. But, what is certain is that voice search is becoming more and more beneficial and offers greater speed.
3. Increase in access via mobile devices.
Nowadays, it is common to search the Internet using a computer. However, it is important to consider the increase in access via mobile devices.
Data from the company, StatCounter , indicate that:
-On a global scale, in 2016 the number of mobile devices surpassed the number of desktop devices in relation to internet use.
Research conducted by the Federation of Commerce of Rio de Janeiro (Fecomércio-RJ) in conjunction with the Ipsos Institute, revealed that:
-The smartphone is becoming more and more popular every year as the main means of accessing the Internet in Brazil.
[Tweet “[Tweet “According to research conducted by Fecomercio-RJ and the Ipsos Institute, the smartphone is becoming the main means of accessing the Internet in Brazil every year.”]”]