Screenshot from Mayoclinic conditions list
Use customization options that allow people to change the contrast or brightness of any screen or page they’re browsing
Top tip: Read the UK government's advice on designing for accessibility.
Considering neurodivergent users for your online content is just one part of a grea russian email address ter awareness of accessibility issues for your brand.
The Digital Marketing Institute has been partnering with accessibility experts TPGi to create UX practices that cater to all users of our programs, resources, webinars and other areas. This includes working within official Web Content Accessibility Guidelines (WCAG) and performing a VPAT to ensure conformity to those.
To learn more about digital accessibility, read our three-part series on what marketers need to know, check out our webinar on accessibility, and listen to our podcast on accessibility featuring two guests who speak from their own experiences of autism and sight loss.
Neurodiversity in your workforce
While these tips on inclusive content are valuable, there’s no denying that the very best way to ensure your marketing campaigns and content are fully accessible to neurodivergent users is by having the right people in-house.